Introduction to Marketing Analytics for Pharmaceutical Industry Marketing Analytics for Pharmaceutical Industry has proven to be a game-changer for drug manufacturers, as evidenced by a remarkable 67% increase in Return on Investment (MROI). This cutting-edge approach harnesses the power of data analysis and insights to optimize omnichannel strategies, enabling pharmaceutical companies to make informed decisions […]
Written By: Sudeshna Ghosh In the pharmaceutical industry, pricing strategy plays a pivotal role in shaping market dynamics, profitability, and access to life-saving medications. With the intersection of complex regulatory frameworks, evolving market dynamics, and the imperative to balance innovation with affordability, pharmaceutical companies face formidable challenges in setting prices for their products. Crafting a […]
Written By: Sudeshna Ghosh Introduction In the dynamic landscape of pharmaceuticals, where innovation and patient well-being intersect, pharma demand forecasting stands as the success of an efficient and responsive supply chain. As the world witnesses unprecedented advancements in healthcare, from groundbreaking treatments to global pandemics, the pharmaceutical industry faces an urgent imperative: to predict, prepare, […]
“There have been several speculations about the stationary growth of the pharmaceutical industry, but recent technological advancements are expected to encourage the growth of this industry in the years to come.” The recent population shift to urban areas and increasing accessibility of people to healthcare services has opened the doors for companies in the pharmaceutical industry […]
In the fast-paced landscape of pharmaceutical manufacturing, ensuring the optimal performance of equipment is critical for maintaining efficiency and avoiding financial losses. This is where predictive maintenance, leveraging state-of-the-art technologies, becomes indispensable. By employing a data-driven approach, incorporating industrial IoT sensors, analytics platforms, and AI-based solutions, pharmaceutical manufacturers can enhance operational efficiency, minimize unplanned downtime, […]
What you’ll find in this case study: In the dynamic landscape of pharmaceuticals, demand forecasting stands as a cornerstone for strategic decision-making, where J+D Forecasting emerges as a vital tool in navigating the intricate web of business decisions within the healthcare system. As pharmaceutical companies grapple with an abundance of data and diverse stakeholders, the […]
Introduction In the rapidly evolving pharmaceutical industry landscape, the adoption of cutting-edge technologies has become imperative to drive innovation, enhance research and development, and ultimately improve patient care. The article serves as a compelling exploration of how Generative Artificial Intelligence (AI) is poised to revolutionize this vital sector. With its ability to autonomously generate data-driven […]
Introduction Smart Automation is the effective use of many automation technologies such as artificial intelligence (AI), robotic process automation (RPA), and business process management (BPM) to scale and streamline decision-making processes across organizations. Our smart automation technology in integrated manufacturing processes revolutionizes productivity within pharmaceutical companies by seamlessly amalgamating cutting-edge technologies. This transformative approach optimizes […]
Summary Client Details: The UK-based pharmaceutical manufacturer, with more than $1 Bn market capitalization. Challenges: Quantzig recently partnered with the client to address their challenges of high rejection rates and the need to rationalize their manufacturing practices. The client was facing consistent rejection of product batches due to deviations in critical quality attributes. This resulted […]
What You’ll Find in this Case Study: About the Client The client is a leading US-based medical device and pharma drugs manufacturer. The company wanted to better understand the impact of their marketing tactics on their new drug launch and its sales by linking and analyzing complex datasets using advanced marketing mix and multi touch […]