5 Challenges That are in Store for Visual Merchandising

May 9, 2018

challenges of visual merchandising

What You Can Expect from the ‘Challenges of Visual Merchandising Article

  • Introduction
  • Challenges of Visual Merchandising

Highlights of the ‘Challenges of Visual Merchandising‘ Article

S NoChallenges of Visual Merchandising
1.Limited Display Space
2.Limited Flexibility
3.Low Budget
4.Conflicting Interests
5.Risk of Security

Begin your journey from data to insights today.


With the increasing number of retail companies focusing on selling experiences to customers, visual merchandising (VM) is taking the front seat in retail stores.

Today, brands are gradually realizing the fact that giving shoppers a superior experience not only contributes to profitability but consequently results in improved brand loyalty and goodwill. However, visual merchandising in a store can become challenging, especially when some retailers, such as independent shops, do not have a clear idea about it. In such cases, it gets tough to succeed at visual merchandising a store and turning a profit. Furthermore, there is a lot of this technique than just attractively arranging products. Thorough planning, strategy formulation, and understanding of consumer behavior are highly essential for effective visual merchandising in retail stores. Here are five challenges that retail stores face in visual merchandising.

Get in touch with an analytics expert for detailed insights into our merchandising analytics solutions portfolio.

Challenges of Visual Merchandising

1. Limited Display Space

Space allocation for various SKUs is a strategically pre-planned process. So, in case visual merchandisers want to make changes and allocate space for VM props, it becomes a highly demanding task. Also, with the number of products that keep pouring into retail stores, there is limited shelf space to accommodate them. This adds to the problem of space allocation for VM.

2. Limited Flexibility

Competing suppliers want their goods displayed in the most prominent position in the store. Furthermore, large products require and occupy a considerable amount of space. They also need adequate circulation space that enables customer view from all angles. Moreover, it isn’t easy to create flexibility with large merchandise such as furniture, electric appliances, and home improvement tools. This affects the merchandising efforts to a large extent.

Do you have an analytics need to solve your complex business challenges?

3. Low Budget

Retail stores generally tend to allocate low budgets for visual merchandising and related props. This is done to reduce costs and maximize profits. However, it becomes challenging for visual merchandisers to work within this allocated budget. The budget might fall short of getting the desired result. This limits the capabilities of the VM team to put out their best efforts and gain the expected outcome.

4. Conflicting Interests

Conflicting interests of top management, visual merchandisers, and staff can pose a major challenge in VM. In most cases, the decision as to where products are displayed is predetermined by top management and the supplier and not by the visual merchandiser. Furthermore, sometimes what the visual merchandiser sees as appropriate could be difficult for the sales staff to implement. These conflicting interests result in a lack of coordination and cooperation in retail stores.

Request a free proposal to stay updated with the recent trends in visual merchandising.

5. Risk of Security

Theft and robbery often happen in retail stores and supermarkets, even in broad daylight. This is a common problem facing retail establishments, and even those equipped with security cameras and tracking devices still fall victim to this. Therefore, merchandisers have to ensure that their display also takes into consideration the security of the products.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Blogs

Major Use Cases of Big Data Analytics in Food Industry 

Irrespective of the location across the globe, you’ve been a part of the food and beverage industry, often as a consumer. As we’re all aware, the food and beverage industry is divided into multiple sub-sections, ranging from—fine dining to fast food. First, let’s talk...

read more
Supply Chain Analytics and its Importance for Businesses

Supply Chain Analytics and its Importance for Businesses

Supply chains generate massive amounts of structured and unstructured data, which, when used efficiently, can enable organizations to gain intelligent, actionable insights. Traditional supply chains, that do not make use of data analytics are siloed and slow-moving,...

read more


Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.


Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.

Talk to us
Talk to us