Gone are the times when visual merchandising was as effortless as plonking mannequins in store windows. The retail industry scenario today is highly competitive, every retail store has a new experience to offer to customers. Additionally, with the rising competition from online players, brick and mortar retailers are facing the dire need to give customers a reason to visit their stores. And what better way to do this than to transform the visual and shopping experience of customers visiting branded outlets. Modern retailers are trying to incorporate the latest technology with a pinch of innovation and creativity into their stores to garner customers’ attention. We bring you some of the top visual merchandising trends that are helping retail outlets to transform themselves into an ‘Eye candy’ in the market.
Visual Merchandising Trends
Though visual merchandising is an age-old concept in the retail industry, it has greatly evolved over time. Earlier, changing the window display or store layout were activities done less frequently. However, it is not the case today. Retailers are constantly experimenting with the latest visual merchandising techniques for their stores as an attempt to drive more walk-ins. The more frequently the displays, labels, and layout are changed, the more is the probability for companies in the retail industry to attract more customers and provide them with a differential experience each time.
Fun and Quirky is In
Currently, visual merchandising is evolving to encompass anything that is off-beat or unusual. Retailers have realized that customers are tired of conventional and classy displays and layouts. Anything that is unusual or breaks the norms is more likely to gain more appreciation and awe from the customers.
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Greedy for 3D
3D gives life to the display. Today 3D and prototyping have become more pocket-friendly than ever before, giving retailers the opportunity to experiment with these dimensions. Incorporating 3D into the displays offers customers a varied experience that would have a lasting experience in their minds. Nike’s Flyknit mannequins are an excellent example of how 3D displays can appeal to customers.
We are not talking about robots taking over as employees in the store ( At least not yet!). Retailers must provide shoppers with all the convenience of e-commerce with the added feeling created by the hands-on tactile experience of the store. A touchscreen to browse through the products or a mobile app that tells customers where to locate different products in the store, there are a plethora of opportunities that retailers can experiment with technology.
The need to make changes continuously is attracting players in the retail industry towards creating brick-and-mortar environments that can innovate at a speedy pace. Retailers are increasingly looking for visual merchandising props that are easily movable and interchangeable. This has given birth to a growing demand for malleable and flexible hardware and materials among retailers.