Analyzing Benefits of Big Data: The Real Application of Big Data in Transportation
Today, the term ‘big data’ is being used to convey a variety of concepts like next-generation data management capabilities, huge quantities of data, real-time data insights, social media analytics, and lot more. Whatever be the industry, organizations have started to analyze and explore how to examine a vast array of information in innovative and new ways to derive the best possible business outcomes. Organizations across various transportation and travel segments like airports, airlines, freight logistics, railways, hospitality, and others are enjoying the benefits of big data in managing a large amount of data that they handle. In today’s interconnected and instrumented world, every industry including the transportation segment captures an unprecedented amount of data. So, the benefits of big data and analytics help the transportation companies to accurately optimize and model capacity, demand, pricing, revenue, customer sentiments, cost and lot more. With the help of the analytics experts at Quantzig, we have listed few of the benefits of big data in transportation:
Benefits of Big Data in Transportation
Big data has an immense potential to benefit the transport sector in several ways. Here is an analysis of such benefits of big data:
Big data and IoT are capable of making customers or users aware of the most efficient form of transport at any given time. There are several train operating companies that have already started using big data to process availability of seat data in real-time and also to inform the passengers waiting on platforms about the carriages having the most number of available seats. This one of the benefits of big data that not only enhances the experience of customers but also adds up to their knowledge.
Improved customer service
One of the most significant benefits of big data is the fact that it has enhanced the experience of customers by improving their knowledge. The effective analysis of repeat complaints made by a single customer multiple times through big data could result in a more effective response. Thus, it helps in providing innovative solutions like smartphone technology to solve a variety of issues.
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