What You’ll Find in this Case Study
- Role of Patient Journey Analytics for Pharma Industry
- Patient Journey Process
- The Business Challenge and Quantzig’s Approach
- Patient Journey Analytics Business Benefits and Insights
Embark on a compelling exploration into our latest case study, delving into the strategic implementation of patient journey analysis for a leading pharmaceutical company. This in-depth analysis unveils a transformative approach to understanding and enhancing the patient experience throughout their healthcare journey. Dive into the intricacies of how advanced analytics, predictive modeling, and real-world data converge to optimize patient interactions, treatment adherence, and overall healthcare outcomes. Witness firsthand how our tailored analytics solutions empower the pharmaceutical industry to navigate the complex landscape of patient engagement, fostering better-informed decisions and ultimately improving patient well-being.
Role of Patient Journey Analysis for Pharma Industry
Patient journey analysis transcends traditional healthcare models by meticulously mapping every step of a patient’s odyssey—from symptom onset to treatment decision-making. This holistic approach involves stakeholders, elucidating decisions, rationale, and emotions at each juncture. In a fiercely competitive landscape shaped by healthcare regulations, pharmaceutical companies leverage patient journey insights to enhance care quality, satisfaction, and overall experience. As we navigate the new normal, businesses can harness the transformative power of patient journey analytics to meet dynamic market needs and forge an impactful brand strategy.
Key Insights:
- Comprehensive Understanding: Dive into quantitative and qualitative data, unraveling patient, caregiver, and provider sentiments.
- Strategic Brand Formulation: Craft successful brand strategies grounded in well-researched patient journeys for lasting impact.
- Adapting to Market Dynamics: Transform and reinvent processes to effectively meet evolving market demands.
Adapting to the new normal will require businesses to transform and reinvent processes to meet the dynamic market needs and function effectively, contact our industry experts to learn what Quantzig can do for you.
In the realm of Crohn’s disease, where over a million Americans grapple with diagnosis, patient journey analytics becomes paramount. Pharma companies, in their pursuit of effective drug development, turn to Quantzig’s analytics services. Addressing the treatment challenges faced by patients with moderate to severe Crohn’s disease, our solutions pinpoint appropriate drug and treatment patterns. Explore a 360° understanding of patient journeys, unveiling insights that propel pharmaceutical manufacturers toward patient-centric breakthroughs.
Understanding the patient journey is fundamental to delivering effective and patient-centric healthcare services. This intricate process involves various stages, each playing a crucial role in shaping the overall healthcare experience.
Patient Journey Process:
Key Phases of the Patient Journey:
- Symptom Recognition:
- Early identification of symptoms.
- Emotional and psychological responses to symptom awareness.
- Diagnostic Phase:
- Interaction with healthcare professionals for diagnosis.
- Emotional impact of receiving a diagnosis.
- Treatment Decision-Making:
- Evaluation of available treatment options.
- Informed decision-making processes.
- Treatment Implementation:
- Administration of prescribed therapies.
- Adherence to treatment plans.
- Monitoring and Follow-Up:
- Ongoing assessment of treatment effectiveness.
- Adjustments to treatment based on progress.
- Post-Treatment Phase:
- Patient recovery and rehabilitation.
- Long-term care management.
Importance of Patient Journey Analytics:
- Informed Decision-Making: Insights from patient journey analytics empower healthcare providers to make informed decisions, enhancing patient outcomes.
- Personalized Care Delivery: Understanding the patient journey allows for personalized and targeted care delivery, optimizing healthcare services.
- Resource Allocation Optimization: Efficient allocation of resources based on patient journey analysis ensures optimal utilization and cost-effectiveness.
Significance of Patient Journey Mapping:
- Visualizing Touchpoints: Mapping out touchpoints in the patient journey identifies critical interactions and areas for improvement.
- Pain Point Identification: Pinpointing challenges and pain points in the journey enables targeted interventions for enhanced patient experience.
- Tailored Communication Strategies: Understanding patient preferences facilitates tailoring communication strategies for improved engagement.
Patient Experience Journey Mapping:
- Measuring Satisfaction: Mapping the patient experience journey facilitates the measurement of satisfaction levels at each stage.
- Continuous Improvement: Iterative mapping allows healthcare organizations to adapt and continuously enhance patient experiences.
- Building Patient-Centric Practices: Insights from mapping contribute to building patient-centric practices and policies.
The Business Challenge and Quantzig’s Approach
In the quest for future growth, a leading US pharmaceutical giant partnered with Quantzig to gain a comprehensive 360° perspective on the patient journey for those diagnosed with Crohn’s disease. Our patient journey analysis delved into the real-world performance of drugs, bridging the gap between clinical trials and practical scenarios. Validating clinical trial efficacy, the study assessed disease progression under various therapies in real-world settings, shedding light on the critical influence of drug adherence on flare-ups.
Key Insights:
- Real-World Validation: Bridge the gap between ideal clinical trial settings and real-world drug performance.
- Adherence Impact Analysis: Uncover insights into the influence of drug adherence on disease progression and flare-ups.
- Holistic Patient Profiling: Explore patient data over three years pre-diagnosis, understanding causal and correlated effects.
- Claims Data Scrutiny: Analyze direct and indirect spending on diverse therapies, gaining a nuanced view of patient journeys.
Our analytics team meticulously combed through patient databases, profiling those diagnosed with Crohn’s disease. By analyzing incident-level data three years pre-diagnosis, we unearthed valuable insights into the patient’s medical history, causal factors, and correlated effects. Delving into claims data, we deciphered the intricate web of direct and indirect spending on multiple therapies, offering a nuanced understanding of patient journeys.
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Business Benefits and Insights
Client Challenges:
- Lack of understanding of the real-world effectiveness of drugs.
- Absence of insights on drug performance under comorbid conditions.
- Need for a validation framework to bridge clinical trial efficacy with real-world scenarios.
Quantzig’s Strategic Approach:
- Real-time Drug Performance Insights:
- Comparative analysis of drug performance in real-world settings.
- Assessment under diverse comorbid conditions for comprehensive insights.
- Validation Framework Development:
- Identification of critical business rules.
- Creation of a robust validation framework aligning clinical trial results with real-world data.
Patient Journey Mapping:
- Holistic Data Integration:
- Comprehensive mapping of the patient treatment path.
- Integration of diverse data sources: lab results, demographics, radiology reports, pharmacy data, hospital records, and progress notes.
- Insights and Risk Assessment:
- Unveiling low adherence rates to high drug dosages.
- Significantly higher adherence in patients with less strength and non-comorbid conditions.
Key Findings:
- Smoker’s Risk Analysis:
- 30% higher surgery risk for smokers compared to non-smokers.
- Post-surgery risk reduced by half in patients with high drug adherence.
- Geographical Impact:
- Patients in urban and industrialized regions face higher disease risk.
- Rural regions show comparatively lower disease risk.
Quantzig’s Impact:
- Data-Backed Decision-Making:
- Empowering the client with data-driven insights.
- Informed decision-making for enhanced patient outcomes.
- Risk Mitigation Strategies:
- Implementation of targeted strategies for high-risk groups.
- Tailored interventions to improve drug adherence.
Quantzig’s patient journey analysis paved the way for a deeper understanding of Crohn’s disease dynamics. The integration of real-world data with clinical trial outcomes facilitated evidence-based decision-making, ensuring optimal patient care and risk mitigation.
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