Content Marketing Trends You Shouldn’t Miss out on This Year
Marketers constantly keep experimenting with their strategies and techniques, seeking new and innovative ways to lure customers. Content marketing is one such strategy that has kept digital marketers hooked on to it because of the immense potential it has to engage customers and drive leads. As Bill Gates once said, “Content is king”, this notion remains true even today. As technology and search engines change, so do the strategies marketers use to engage their customers online. Businesses that are successful in keeping up with the latest content marketing trends and building compelling content are more likely to win the favor of customers. New content marketing trends have introduced us to some top-notch marketing tools that can be used to better interact and engage with customers.
Top content marketing trends 2018
Video content marketing
Video is one of the most popular content marketing trends for this season. Marketers have been swearing by this technique for the past of the past couple of years, and the results have been extraordinary. YouTube and Facebook videos are the best platforms for companies to experiment with video content. You no longer need an expensive camera or high-tech editing software to make a professional-looking video. All you need is a smartphone, a phone tripod, and a social media account. Today, there are also tools available which use AI to help you edit and market videos in just a few minutes.