BLOG

What’s in Store for the Dairy Industry in 2018

Jun 28, 2018

At present, the market landscape of the dairy industry is turbulent due to a number of challenges in the sector. However, favorable long-term consumer trends and innovative technologies provide a wide range of opportunities for companies in the dairy industry. Modern consumers are also demanding more from their dairy products. Furthermore, there has been an increasing inclination of consumers towards ‘healthy eating habits’, which has given rise to trends in dairy products such as clean labels, value-added ingredients, portability, and sugar reduction. Meeting both traditional and evolving demands in a dairy industry will require companies, processors, and retailers to provide consumers with nutritious, safe, convenient, and value for money options in dairy products.  Here are some of the top dairy industry trends to keep track of in 2018.

Flavor Experiments

Today’s consumers are extremely open to experiments in food flavors. This is good news for companies in the dairy industry as they can provide consumers with dairy food products with innovative flavors. Different flavors are a great way to entice customers who are constantly on the lookout for new sensory experiences. Manufacturers can stay ahead of the curve by even introducing unusual flavors in dairy products.

Request for a free proposal to learn more about the challenges and opportunities in the dairy industry.

Growth of Clean Labels

Additives, artificial preservatives, and chemicals are a big no for modern consumers. This has made clean-label products less of a trend and more of a necessity in the dairy industry. Clean labels prove to be beneficial not only for consumers but also for manufacturers. They help increase customer trust and mitigate brand risk in cases where consumer perceptions of health are highly dynamic.

Plant-Based Products

Plant-based milk, meat alternatives, and vegan offerings are going mainstream in the dairy industry. Companies are increasingly leveraging the technical and functional benefits of plants in the development of dairy products, which drives more variety and excitement into the offerings. Offering plant-based products is a lucrative option for players in the dairy industry to join the ‘health and fitness’ bandwagon.

Traceability and Transparency

Modern consumers are highly informed and demand transparency across food chains from the companies that they buy from. Consumers expect companies to furnish all the essential information ranging from their sourcing policies and product nutritional information to their human rights policies. This trend holds true especially for food products including dairy food products. Most companies in the dairy food industry have already started to adhere to this trend to retain the trust of their customers and improve their goodwill.

Reduction in Added Sugar

Sugar is the new ‘evil ingredient’ in the food industry in general. With consumers becoming increasingly aware of the health risks of consuming excessive sugar, companies in the dairy foods market are being forced to innovate their offerings. While health remains a concern, consumers are also unwilling to compromise on the taste of dairy products. This puts further pressure on manufacturers in the dairy industry to satisfy this segment of customers without making the products decline in terms of quality or taste.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Blogs

Emerging Applications of Artificial Intelligence in Medicine

Emerging Applications of Artificial Intelligence in Medicine

The main aim of artificial intelligence in medicine is to mimic human cognitive actions which is directly or indirectly bringing pioneer changes in the field of healthcare. Artificial intelligence in healthcare simplifies the processes of healthcare organizations as...

read more
HR Technology Trends Redefining the Modern-Day Workforce

HR Technology Trends Redefining the Modern-Day Workforce

In 2020, we witnessed rapid changes in workplace structures and business processes amid the pandemic outbreak. Advanced HR analytics solutions proved their potential amid the uncertainties by playing a crucial role in helping businesses understand and engage with a...

read more

Industries

Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.

Insights

Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.