5 New Trends in Marketing That Smart Companies Swear By
Today, there is more to marketing than mere communications and advertising. For most companies, marketing has now assumed a strategic role that drives above-market growth based on a deep knowledge of the customer. All thanks to new trends in marketing, businesses now have unprecedented access to customer data. Such data can be converted into useful insights to better target customers for the company’s marketing campaigns. Marketing based on customer insights is highly relevant in today’s market scenario where customers have the option to ‘scroll’ ahead and ignore the content that is of least importance to them. Smart marketers are agile in quickly adapting to the new trends in marketing. From pilot-testing artificial intelligence in campaigns to refining how big data is used to connect with customers and build brand loyalty with authentic storytelling, there are several trends revamping the marketing landscape. Here are some of the new trends in marketing that are a sure bet to get the audience hooked on to your content:
Five new trends in marketing
Interactive content is one of the new trends in marketing that has taken the audience by storm. You can now expect interactive web experiences to take the lead in engaging visitors – experiences that display thought leadership content in more compelling, animated and visual ways. The use of interactive content is a great way for companies to engage with their audience and keep their interest hooked on to the contents in their marketing campaign.