3 Key Benefits of AI in Marketing

Aug 10, 2018

Applied Intelligence

Artificial intelligence or AI in marketing has immense potential and has changed the way we look at building customer relationships. The artificial intelligence industry has hype surrounding it, which can be compared to the commotion caused when computers were first launched in the 80s. Every innovation has societal fear and excitement attached to it. There is always a probability of people questioning the potential capabilities of the innovation. Today, AI in marketing is benefiting many marketers by helping them to perform tasks and gain information in no time. The role of artificial intelligence has become very crucial in marketing. Artificial intelligence can help your business to unlock the untapped opportunities for growth. Here is how:

Benefits of AI in Marketing 

Inspect Data and Customer Interests

The world of data is expanding rapidly with the growth of the online tool, application, and social network. These platforms contain valuable data that help analyze the interests of your customers and predict the future trends in your business. With the use of AI in marketing, it has become quite easy to link sales reports, marketing campaigns, customer database, and your customer’s social media activity. Artificial intelligence collates all the relevant data simultaneously and makes it easily accessible for the organization to understand the business. Thus, artificial intelligence can help you to get all the required data at your fingertips, saving your time and allowing you to concentrate solely on driving sales without getting lost in excel.

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Smart Customer View

Marketing strategies impact customers’ buying behavior. Marketing, pricing, sales promotion, the activity of the competitor, and their service can all lead to either more or fewer sales. Through the use of AI in marketing, organizations can easily develop a single customer view and segment the customers, their activity, and their interests. Pulling of data together into one view makes things easy for optimizing marketing and making informed decisions. This will ultimately improve your business’s performance substantially.

Prevent Revenue Loss

When you work hard to bring in new business from your rivals, there is a constant need to retain your customers and offer your customer more than your competitors. So, understanding your customers becomes very important. AI in marketing facilitates you to assess your customer’s interests and buying behavior efficiently and effectively. This would prevent your customers from leaving you and ultimately save revenue loss.

Thus, AI in marketing is helpful in offering the most relevant content to the right people at the right time and in less time. Also, the use of AI in marketing offers more advanced consumer data and analytics tools that give detailed insights into the potential opportunity.

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