3 Major Challenges Enterprises Face in Building an Effective Churn Model

3 Major Challenges Enterprises Face in Building an Effective Churn Model

To succeed in today’s complex business scenario, companies need to build and deploy an effective customer churn analysis model in order to monitor churn rate and maximize customer retention. Acquiring new customers always costs heavily and this makes predictive churn model appealing for businesses that aim at retaining customers and maximizing profits. Although predicting customer [...]

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