Why Marketing Mix Should Be in the Basket of Every Retailer

Why Marketing Mix Should Be in the Basket of Every Retailer

Marketing mix is often regarded as the cornerstone of success for retail companies. A retailer must engage in planning, research, and analysis before implementing a marketing strategy. At the core of any retail marketing plan is the marketing mix consisting of the four Ps – Product, Price, Place, and Promotion. Furthermore, with packaging gaining immense […]

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