What Are the Trends Transforming The Media Industry?

Oct 18, 2017

media trends

According to Tom Goodwin, the vice president of innovation, Zenith USA, “Things are never going to be as simple, slow, and straightforward as they are today.” Every industry is transforming with the change in demand and technological advancements; the faster one gets adapted to these changes, the better are their chances of surviving in the industry. The shift to digitization in the media industry has been a gradual process. However, media companies have realized its importance and digitization is slowly acting as a critical driver of the media industry today. Wonder what are the currents trends in the media industry?

There is an abundance of content available in the media industry. When media companies design advertisements, they assume that the audience would have time to spare to go through their ads. However, with a large number of competitors who are focused on grabbing the attention of the customers, it becomes essential for media companies to create interesting and precise content.

For expert insights and personalized recommendations, speak to an analytics expert.

VR Technology

 Virtual reality is rapidly becoming one of the highly popular media trends due to the life-like experience it provides to the user. Many media companies in the media industry have started exploiting this technology to promote advertisements and grab customer attention.

Predictive Web

Gone are the days when we went to the internet to do something, today the internet has become a pervasive interface that tells us where we want to go and what we want to do. The predictive web is becoming popular in the media industry as it helps to understand the customer behavior and prompt them to undertake specific actions. This could be one of the media trends that would greatly benefit the media industry.

To know more about the trends driving the media industry, request a free proposal.

Personalization of Content

Thanks to digitization, a significant amount of customer data is readily available for media companies today. This makes it easier for them to customize media and target customers who are most likely to be influenced by the campaign. It reduces resources and time spent on irrelevant campaigns for customers.

Chatbots and Personal Interactions

The rising use of chatbots is one of the major media trends that is expected to influence the industry over the next couple of years. Chatbots are widely used today mainly because of their usefulness in understanding customers and maintaining a personal relationship with them. Chatbots help media companies to figure out the exact need of their customers from their feedback and interaction and create campaigns to target them effectively.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Blogs

Use Cases of Big Data Analytics in the Healthcare Industry

Healthcare Industry Overview  The healthcare industry has seen a complete overhaul in the recent years due to big data analytics. Given the ubiquity of healthcare data generated by business processes within the healthcare sector, healthcare data analytics and big...

read more

Major Use Cases of Big Data Analytics in Food Industry 

Irrespective of the location across the globe, you’ve been a part of the food and beverage industry, often as a consumer. As we’re all aware, the food and beverage industry is divided into multiple sub-sections, ranging from—fine dining to fast food. First, let’s talk...

read more


Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.


Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.

Talk to us
Talk to us