According to Tom Goodwin, the vice president of innovation, Zenith USA, “Things are never going to be as simple, slow, and straightforward as they are today.” Every industry is transforming with the change in demand and technological advancements; the faster one gets adapted to these changes, the better are their chances of surviving in the industry. The shift to digitization in the media industry has been a gradual process. However, media companies have realized its importance and digitization is slowly acting as a critical driver of the media industry today. Wonder what are the currents trends in the media industry?
There is an abundance of content available in the media industry. When media companies design advertisements, they assume that the audience would have time to spare to go through their ads. However, with a large number of competitors who are focused on grabbing the attention of the customers, it becomes essential for media companies to create interesting and precise content.
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Virtual reality is rapidly becoming one of the highly popular media trends due to the life-like experience it provides to the user. Many media companies in the media industry have started exploiting this technology to promote advertisements and grab customer attention.
Gone are the days when we went to the internet to do something, today the internet has become a pervasive interface that tells us where we want to go and what we want to do. The predictive web is becoming popular in the media industry as it helps to understand the customer behavior and prompt them to undertake specific actions. This could be one of the media trends that would greatly benefit the media industry.
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Personalization of Content
Thanks to digitization, a significant amount of customer data is readily available for media companies today. This makes it easier for them to customize media and target customers who are most likely to be influenced by the campaign. It reduces resources and time spent on irrelevant campaigns for customers.
Chatbots and Personal Interactions
The rising use of chatbots is one of the major media trends that is expected to influence the industry over the next couple of years. Chatbots are widely used today mainly because of their usefulness in understanding customers and maintaining a personal relationship with them. Chatbots help media companies to figure out the exact need of their customers from their feedback and interaction and create campaigns to target them effectively.