Myth Busting: Everything You Need to Know About Multi-Channel Marketing Attribution | Quantzig

Myth Busting: Everything You Need to Know About Multi-Channel Marketing Attribution | Quantzig

The rise in popularity of digital media channels and platforms, along with the importance placed on customer-centricity, has resulted in high demand for more accurate methods of measuring marketing ROI across industries. Marketing attribution or multi channel marketing attribution is not a new concept, and some early adopters in the business world have used different […]

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