The Perks of Being Loyal – Why Loyalty Management Programs?

The Perks of Being Loyal – Why Loyalty Management Programs?

Customers like options, they like experimenting, and they seek innovation. At a time when consumers’ preferences are dynamically changing with customers ready to experience new brands, the marketing effort of businesses is getting challenging. Each brand and product has their own point of differentiation and personna. It is up to the marketing manager to cater […]

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