Why Should Pharma Boost Their Sales Force Effectiveness?

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Why Should Pharma Boost Their Sales Force Effectiveness?

The concept of sales force effectiveness (SFE) plays an important role in the global pharmaceutical industry.  Since traditional times, the pharma industry has always placed a high precedence over its sales force, as they were and still continue to remain the sole point of contact for their stakeholders such as physicians, doctors, and other healthcare […]

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