Pharmaceutical Industry Overview
New product sales ramp up with rising demand, product line expansion, successful innovation, and strong clinical study results. Additionally, more frequent FDA approvals, continued strong performance from key products, growing demand for pharmaceutical drugs especially for rare-to-treat diseases, and increased health care spending are some of the factors that should keep the pharmaceutical industry on track in 2018. Mergers and acquisitions (M&As) have also gone up with the tax reform in place and major players on the lookout for companies with innovative pipelines and technology.
Advantages of Salesforce Analytics
Today, data is a critical source of competitive advantage for firms. To make sense of the data, companies use business intelligence tools that offer reports and dashboards, with loads of insights. However, these tools are add-ons to enterprise systems and do not offer a seamless interface or customizable reporting options on real-time scenarios.
Contact us for detailed insights on how salesforce analytics helped the client in this success story to improve ROI.
Salesforce analytics leverages the power of simplicity and allows business users to create highly complex and intuitive reports very easily. Also, end users can create and support highly spontaneous dashboards easily and implement charts that refresh in real-time. Furthermore, salesforce analytics aggregates information from multiple sources into a single data warehouse-like environment, offering business managers and other users a unified view of the business
At Quantzig, our objective is to bring about the best combination of consultants and analysts to complement global pharmaceutical industry players with a shared need to discover and build capabilities and drive continuous business excellence through salesforce analytics.
Additionally, we harness maximum insights from the influx of enormous information around us to help organizations drive competitive eagerness and success.
Continue reading to know more about salesforce analytics for the pharmaceutical industry or request a proposal.
The client is a leading pharmaceutical industry player based out of the United States.
The pharmaceutical industry player was spending heavily on sales force for detailing to physicians. Additionally, the ROI of the client’s expenditure was low for many salesforce personnel when measured at certain levels. As a result, the pharmaceutical industry player wanted to effectively track and measure their ROI.
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With the help of Quantzig’s salesforce analytics, the pharmaceutical industry player robustly visualized their ROI through a map view at various levels. Additionally, the client gained insights into the current and past ROI and estimated their future ROI. This further helped them closely track ROI across different levels and saw an increase in ROI from 1% to 3.5%.