The Role of Pricing Analytics in the Food and Beverage Industry

Sep 1, 2017

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In the food and beverage industry, pricing analytics helps manufacturers to make strategic business decisions based on dynamic pricing insights. Food and beverage manufacturers leverage big data and analytics to gain an in-depth understanding of the internal and external market factors that affect its overall profitability. Automation tools such as pricing analytics help the food manufacturers to answer the why of consumer behavior by identifying and analyzing the customer buying patterns. With technological advancements, the increasing popularity of big data, and the ever-changing market dynamics, businesses in the food and beverage industry are leveraging advanced analytics services to ensure a personalized and seamless shopping experience for their target customers.

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“Why Adopt Pricing Analytics?” Asks The Food and Beverage Industry

The food and beverage industry across the globe is highly competitive in nature owing to non-existent market entry-exit barriers. This drives the food manufacturers to rely on pricing analytics solutions that improve profitability and expand their market share by devising effective pricing strategies. Big data analytics and other advanced analytics services offer access to real-time market data, helps predict customer behavior, drive pricing optimization, and facilitates effective marketing campaigns. Big data and pricing analytics solutions allow manufacturers and retailers to monitor the competitive landscape, understand their competitor’s pricing strategy, and create a competitive advantage.

Quantzig offers three reasons why organizations should adopt pricing analytics which are as follows-

  • Maintaining a balance between supply and demand by optimizing pricing strategies to maximize margins
  • Enhancing product and channel mix by determining capacity utilization and forecasting product demand and inventory requirements
  • Identify the potential risk factors and devise risk mitigation strategies to eliminate potential losses

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Things to Keep in Mind for The Food and Beverage Industry

Pricing analytics ensures seamless integration of business processes by effortlessly executing pricing and quotation activities for the food manufacturer. Manufacturers in the food and beverage industry must integrate their existing systems and business practices with business-enabling technology and data analytics that offers clear market visibility, forecasts the shifts in market conditions, and in-depth insights into the dynamic market landscape. The key to success in this competitive market is to be agile, adaptive, and responsive in nature to ensure profitability and improve customer satisfaction.

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