The US e-commerce industry has witnessed major transformations over the past decade. As the challenges continue to grow at a double-digit pace, businesses should ensure they sustain a competitive position by leveraging analytics in decision-making. The recent technological advancements and the emergence of new business models have also contributed to the ongoing disruptions in the last mile delivery of goods.
Though businesses across industries have been successful in transporting large amounts of goods from miles across the world, it is the ‘last mile’ that is often the biggest area of concern. Since last mile deliveries play an active role in driving supply chain excellence, leading businesses are looking to improve customer experience by improving the quality of service through the use of advanced analytics techniques.
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Addressing the Last Mile Delivery Problem Using Analytics
Today a majority of last mile issues arise due to loss of data, which adversely impact the core objectives of businesses. Hence, it’s essential to better understand the business operations and the organization’s analytical needs to sustain a competitive edge in today’s complex business world.
Here’s how analytics can help tackle last mile challenges-
- Ensure faster deliveries
- Execute deliveries at minimum costs
- Adopt flexible delivery models
- Enhance customer engagement
- Maximize returns and boost productivity
Three-Step Approach to Addressing the Last Mile Challenge
1. Deploy analytics dashboards for real-time tracking
An integrated last mile tracking system that leverages analytics can offer real-time insights into business operations. Logistics management systems that use IoT and sensors can also help in real-time shipment tracking. Moreover, data analytics offers valuable information on high traffic congestion and popular delivery areas, thereby improving process efficiency.
2. Set up distribution centers
Set up distribution centers in high concentration areas to improve proximity to customers and minimize the cost of single package deliveries. By doing so, businesses can also ensure OTIF deliveries and improve customer retention rates through faster service.
Speak with an expert to learn how we help business tackle challenges in last mile deliveries through the use of advanced analytics solutions.
3. Fine-tune your logistics roadmap
With the huge troves of data available to businesses today, it’s essential to leverage analytics to analyze data and identify factors affecting OTIF deliveries, which in turn, can help you fine-tune route maps to offers faster and improved services.