With the increasing competition in the video game industry, players in this industry are facing several predicaments when it comes to targeted advertising and implementing advanced technologies. To differentiate themselves from their competitors, video game industry players are looking for ways to incorporate advanced technologies such as augmented and virtual reality to improve the gaming capabilities of consumers. Also, without targeted advertising strategies it is difficult for them to maximize ROI. To tackle these challenges, video game industry players need to analyze the trends shaping the industry. Recent research shows that the video game industry is poised to change dramatically over the next decade due to emerging trends such as cloud gaming, fresh revenue models and digital distribution. In this article, we have curated a list of video game industry trends that will help companies to embrace change and stay ahead of the curve.
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Video Game Industry Trends
Growing Popularity of Video Channels and Communities
Reaching millions of people with consumer-generated video content has never been easier. With the integration of live and on-demand video content in social networks, consumers are now able to create communities online as well around their favorite gaming content. Smartphones and tablets are helping even more in viewing the game content through different gaming applications. As a result, the use of digital video channels has also increased on the television that has pushed aside traditional broadcast content.
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Increasing Demand for Live Streaming Tools
Today video game industry players are trying to make video games that are as easy to stream as songs or movies on any application. With the growing popularity of different applications, it has become easy for gamers now to stream games without any computer. However, downloading and installing applications to play a video game is gradually becoming outdated. With the help of live streaming tools, gamers are now able to play games without worrying about free space in their smartphones and tablets.
Arrival of New Players
Owing to the availability of advanced devices, faster and cheaper smartphones, and the spread of wireless internet connectivity, it has become for gamers to play the game from all corners. This is going to attract more companies to this industry and this, in turn, will increase the competition even more. Therefore, to succeed in the long-run players will have to innovate and build new strategies to improve business operations. This is where analytics solutions and artificial intelligence can help companies to understand their consumer’s interests and offer better gaming options than their competitors.
