CASE STUDY

Case Study: How a Visual Effects Service Provider Revitalized their Growth Strategy Using Digital Analytics

Jul 4, 2018

Overview of the Media and Entertainment Industry

The media and entertainment industry is one such industry where there is no shortage of prognostication around the most essential industry trends. The global media and entertainment industry is fraught with multiple challenges arising due to factors such as low advertising revenues, declining sales, changing consumer preferences, and the ongoing digital transformations.

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It is, therefore, essential to focus on the market dynamism owing to the pace at which factors such as content creation, distribution, and monetization are being disrupted in the global media and entertainment industry. Moreover, in today’s world, digital disruptions have turned so universal and palpable that it demands players to acclimatize themselves to the changing industry trends to gain a competitive edge.

Though digital analytics has transformed many industries globally. It not only acts as a tool to cut down costs and enhance customer experience but also helps drive business growth. This makes it essential for media and entertainment firms to seek an experienced company such as Quantzig to assist them in investing in the future by leveraging digital analytics to be a part of an evolving media and entertainment industry landscape.

Media and Entertainment Industry Challenges

  • The ongoing digital transformations: Digital transformations are bringing about major disruptions in various industries. Therefore, any firm operating in the media and entertainment industry will have to invest in augmenting their digital capabilities to sustain themselves in the growing competitive pressure.
  • Enhancing user experience: Organizations face major challenges in enhancing user experiences, which ultimately depends on creating and curating good content. Media and entertainment firms can leverage analytics-based solutions to design and deliver personalized content to their customers; thereby, enhancing their overall experience.

About the Client

A leading player in the media and entertainment industry, specializing in the visual effects segment.

Client’s Challenge

To enhance user experiences and redefine their strategies, the client – a leading visual effects client – approached Quantzig. The client wanted to leverage our vast experience in digital analytics to their benefit and devise effective strategies by integrated data from several sources across their organization. The client wanted to leverage digital analytics to devise a suitable workflow and accordingly set specific organizational goals.

Business Impact

The digital analytics solution offered by the analytics experts at Quantzig enabled the visual effects client to overcome digital, data-driven challenges. It helped the client to make making more informed business decisions; thereby, enhancing their overall performance. Additionally, the consolidation of digital data offered an in-depth understanding that enabled the visual effects firm to enhance their business strategies.

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Digital Analytics Solution Insights

Digital analytics is gaining massive adoption in the media and entertainment industry. Perhaps, it is the most effective analytics-based tool, which can help media and entertainment firms to devise key business strategies. However, in order to succeed, companies need to focus on leveraging and implementing digital solutions throughout their organizational processes.

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