Summary
Client: Our recent client, a well-reputed retail company operating throughout the entire USA and Europe and a workforce of 30000 dedicated employees, faced challenges in effectively analyzing sales data and ensuring promotional compliance. With a vast product portfolio and numerous promotional campaigns, they sought a solution to gain actionable insights, optimize sales strategies, and monitor compliance efficiently.
Challenges: The company encountered difficulties in handling the massive volume of data generated by its sales and promotional activities. Analyzing this data manually proved time-consuming and prone to errors, hampering their decision-making process. Manual compliance checks presented a significant challenge for the client because of a waste of productivity and delays. Additionally, tracking promo compliance across multiple channels and locations presented a complex task.
Solutions: Our cutting-edge compliance measurement solution that uses a combination of marketing mix models and uplift models identified the stores that have a likely compliance issue. Our solution addressed the nature of non-compliance (POS compliance, and Display compliance) within days of starting a promotion. By leveraging the power of Python and Azure Synapse, we developed automated workflows to efficiently analyze sales data and ensure smooth data processing. With Power Platforms, our team created interactive dashboards and visually appealing visualizations, making it easy for the client to monitor promo compliance in real time.
Impact Delivered
All of the above initiatives resulted in:
- 80% Reduction of manpower required to monitor compliance in each store
- Time to action – 70% reduction in a compliance issue identification
- Remarkable transformation in their sales analytics and promotional compliance
About the Client
- We recently worked with a leading retail company operating their business activities throughout the entire USA and Europe. The company boasts a workforce of 30,000 dedicated employees, who contribute to their success and drive their business forward.
- With a commitment to innovation and customer satisfaction, our client continues to thrive in the competitive retail landscape, offering a diverse range of products and services to meet the evolving needs of their customers.
Challenges
- In the past, retailers frequently collaborated with FMCG/CPG companies to showcase their products on store shelves through a plethora of captivating promotional campaigns. These endeavors presented exciting opportunities for retail clients to boost sales and increase brand visibility. However, over time, the landscape has been becoming more challenging for these retail clients. With an ever-expanding assortment of products and intensifying competition, retailers have been facing difficulties in effectively highlighting FMCG/CPG offerings. Crafting compelling campaigns need deep insights into customer preferences and careful strategic planning. Moreover, the rise of online shopping has added another layer of complexity. The retail client was facing the daunting task of harmonizing their promotional efforts across various platforms, ensuring a consistent and captivating brand experience for shoppers, whether they’re browsing the physical shelves or exploring virtual aisles.
- In the dynamic world of retail, every missed point-of-sale (POS) entry, display, price, or stock compliance can result in a loss of sales and a lost incentive. However, identifying these compliance issues becomes exceptionally challenging for scaled organizations. Besides, as the promotions change frequently, monitoring each store’s compliance across multiple locations becomes a daunting task. With countless products, varying prices, and evolving marketing strategies, it’s easy for things to slip through the cracks. The client was facing the immense challenge of maintaining consistent and accurate promotion execution across their vast network of stores. The lack of visibility and real-time data amplified the difficulty further. Monitoring thousands of stores for compliance manually was time-consuming, a waste of productivity, error-prone, and simply impractical. By embracing automation, they wanted to overcome these challenges, optimize productivity, ensure compliance accuracy, and devote more time and resources to serving their customers and driving business growth.
Solutions
- We implemented a compliance measurement solution that uses a combination of marketing mix models and uplift models to identify the stores that have a likely compliance issue. By analyzing historical sales data, promotional activities, and external factors, our team uncovered patterns and trends that indicate non-compliance. Leveraging uplift models, we conducted experiments to measure the impact of interventions, enabling us to recommend targeted strategies for rectifying compliance discrepancies. This ensured that our retail client can take proactive measures to address the issues and improve overall compliance. They swiftly identified non-compliant stores, preventing revenue loss, and safeguarding their brand reputation. It helped them to stay ahead of compliance challenges, resulting in increased profitability and sustainable growth while maintaining a strong brand presence in the market.
- The solution also can identify the nature of non-compliance (POS compliance, Display compliance, etc.) within days of starting a promotion. Our solution empowers retail clients to take immediate corrective action, ensuring brand consistency and enhancing the overall customer experience. With our solution, they no longer need to rely on time-consuming manual inspections or endure prolonged investigations. Instead, they receive prompt notifications about non-compliant areas, allowing them to rectify issues quickly and efficiently.
- By leveraging the power of Python and Azure Synapse, the retail client experienced a remarkable transformation in their sales analytics and promotional compliance. With the ability to seamlessly process vast amounts of data, they gained valuable insights into customer behavior, market trends, and promotional effectiveness. The integration of power platforms enhanced their decision-making process, enabling them to identify hidden opportunities and optimize sales strategies. With eye-catching visualizations and interactive dashboards, they effortlessly monitored promo compliance, ensuring maximum ROI. Python’s versatility and Synapse’s scalability became instrumental in driving revenue growth, enhancing customer satisfaction, and establishing a competitive edge in the dynamic retail landscape.
