Marketing Mix Optimization for a Renowned Investment Banking Company Helps Devise New Marketing Strategies

Nov 16, 2017

In today’s competition-driven environment, companies in the banking sector are relying on marketing techniques to improve campaign effectiveness and enhance returns on their marketing investment. Also, to stay relevant in today’s competitive market scenario, leading investment banking companies are turning to marketing mix modeling solutions to plan their development and improve their marketing campaigns. Additionally, with the increasing cost-cutting pressure, companies are facing the need for marketing mix modeling solutions to optimize advertisement investments and generate sales growth and revenue. With the help of marketing mix modeling, leading investment banking companies can effectively measure the value of their marketing inputs and identify suitable investment opportunities that generate long-term revenues. Furthermore, leveraging marketing mix modeling also helps investment banking companies determine the effect of marketing on companies’ overall sales.

To effectively monitor and assess the impact of marketing campaigns on revenue, renowned investment banking companies are approaching organizations like Quantzig. Quantzig’s marketing mix modeling solution assists companies to gain actionable insights on sales and market share. Moreover, investment banking companies can identify the strengths and weaknesses of their marketing campaigns and understand the impact of these campaigns on the sales performance.

The Business Challenge

A renowned investment banking company with a considerable number of service offerings was facing certain predicaments assessing the effectiveness of marketing campaigns and reallocating their marketing spend. The investment banking firm wanted to revamp the existing marketing plans and meet the business goals to further improve the sales and profit margins. Moreover, with the help of marketing mix modeling, the investment banking company wanted to further determine the business drivers and accordingly allocate company resources.

The primary objective of the engagement was to analyze the market spend for the services rendered in the investment banking companies space.

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Benefits of Marketing Mix Modeling

The marketing mix modeling solution helped the investment banking company assess the impact of past campaigns and business performance and accordingly helped the company reallocate the marketing budget. Moreover, with the help of this engagement, the client was able to answer the most generic questions on the future spending patterns. Also, the marketing mix modeling engagement assisted the client to drive more profitable promotions and enhance the overall business outcome.

Marketing Mix Modeling Predictive Insights:

  • Understood the impact of traditional, digital, and social media on sales performance
  • Improved the business growth by 20% and achieved better returns on marketing investments
  • Optimized investments to drive sales and profits
  • Analyzed the impact of brand equity and customer satisfaction on the overall sales revenue
  • Assessed the future impact of change on the marketing strategy[spacer height=”20px”]

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