Patient Journey Analysis for a Leading Pharma Company

Patient Journey Analysis is a critical endeavor for leading pharma companies to understand patient behavior, needs, and interactions throughout their healthcare journey.

This comprehensive analysis involves various stages, touchpoints, and stakeholders within the healthcare system.

What You’ll Find in this Case Study

• Role of Patient Journey Analytics for Pharma Industry
• Patient Journey Process
• The Business Challenge and Quantzigs Approach
• Business Benefits and Insights

Embark on a compelling exploration into our latest case study and articles, delving into the strategic implementation of healthcare patient journey analysis concept for a leading pharmaceutical company. This in-depth data analysis context unveils a transformative approach to understanding and enhancing the experience throughout their healthcare journey. Dive into the intricacies and representation of how advanced data analytics methods, machine learning, ai assisted sankey diagram series, artificial intelligence, predictive modeling, and real-world digital health data converge to optimize interactions, clarify health, acute behavior, treatment adherence, and overall healthcare outcomes. Witness firsthand how our tailored analytics solutions empower the pharmaceutical and biopharma industry to navigate the complex landscape of engagement, fostering better-informed decisions and ultimately improving well-being.

Role of Patient Journey Analysis for Pharma and life Sciences Industry

Patient journey analysis transcends traditional healthcare models by meticulously mapping every step of a patient’s odyssey—from symptom onset to treatment decision-making. This holistic approach involves stakeholders, elucidating decisions, rationale, and emotions at each juncture. In a fiercely competitive landscape shaped by healthcare regulations, pharmaceutical companies leverage patient journey insights to enhance care quality, satisfaction, and overall experience. As we navigate the new normal, businesses can harness the transformative power of this tool to meet dynamic market needs and forge an impactful brand strategy.

Importance:

It is a strategic process that involves visually depicting the various stages and touchpoints a patient encounters within the healthcare system, from initial awareness to ongoing care and potential retention. This tool aids healthcare providers in understanding and improving the overall experience, aligning services with patient needs, and addressing key challenges. Here are five critical reasons highlighting the importance of journey mapping:

• Enhanced Patient-Centric Care:

This tool provides a comprehensive view of a patient’s interactions with the healthcare system, allowing providers to identify and address pain points, gaps in care, and unmet needs. This insight fosters a patient-centric approach, aligning services with expectations and promoting a more tailored and empathetic healthcare experience.

• Strategic Alignment with Healthcare Goals:

By mapping the patient journey, healthcare organizations can strategically align their services with broader healthcare goals, including improving satisfaction, optimizing service delivery, and addressing social determinants of health. This alignment ensures that the entire journey contributes to the overall success of the healthcare organization.

• Operational Efficiency and Seamless Experience:

This tool assists in optimizing healthcare service delivery by highlighting inefficiencies and bottlenecks in processes. Identifying and rectifying these areas enhances operational efficiency, contributing to a seamless experience from initial engagement through ongoing care, ultimately boosting loyalty.

• Informed Decision-Making and Innovation:

This tool derived from mapping provide valuable data for informed decision-making. Identifying engagement patterns, barriers to care, and personas helps healthcare providers and organizations innovate and implement targeted solutions, thereby staying ahead in the changing dynamic of the healthcare industry, especially in the context of emerging technologies and the digital engagement landscape.

• Closed-Loop Feedback and Continuous Improvement:

This tool facilitates the implementation of a closed-loop feedback system where concerns, feedback, and experiences are continuously monitored and addressed. This iterative approach to improvement ensures that the intended experience aligns with the actual experience, fostering loyalty and satisfaction.

It is a vital tool that goes beyond visual representation, serving as a catalyst for patient-centered care, strategic alignment, operational efficiency, informed decision-making, and continuous improvement within the complex landscape of the healthcare industry.

Touchpoints and Interactions:

Patient Touchpoints: Identifying various touchpoints across the entire journey ensures a holistic view of interactions with the healthcare system.

Stakeholder Engagement: Engaging with stakeholders like physicians, providers, and pharma companies at different stages enhances engagement and care quality.

Digital Technology: Leveraging digital platforms, technology tools, and AI helps in tracking and analyzing interactions for enhanced efficiency and engagement.

Data, Analytics, and Insights:

Patient Data: Collecting and analyzing patient data provides crucial insights into behavior, symptoms, and treatment outcomes.

Real-World Evidence (RWE): Utilizing RWE offers a comprehensive view of experiences, outcomes, and therapies effectiveness.

Decision-making: Informed decisions based on analytics, analysis, and patient journey mapping drive strategy, performance, and care optimization.

Challenges and Opportunities:

Challenges: Addressing barriers, gaps, and challenges in the entire journey ensures seamless service delivery, engagement, and care coordination.

Opportunities: Identifying opportunities for improvement, innovation, and alignment enhances outcomes, experience, and value.

Risk Management: Assessing risk, safety, and efficiency in care and treatment protocols mitigates potential issues and enhances quality.

How does patient journey mapping increase your bottom line?

This tool plays a pivotal role in enhancing the bottom line of healthcare organizations by addressing key components of the healthcare experience. Here’s how this strategic tool contributes to financial success:

• Operational Efficiency and Cost Reduction:

It helps identify inefficiencies and bottlenecks in healthcare processes, allowing organizations to streamline operations. By optimizing service delivery and reducing unnecessary steps, healthcare providers can achieve cost savings and operational efficiency, positively impacting the bottom line.

• Improved Patient Satisfaction and Loyalty:

A positive experience, facilitated by understanding and addressing pain points through journey mapping, fosters satisfaction and loyalty. Satisfied patients are more likely to return for future care, adhere to treatment plans, and recommend the healthcare provider to others, thus contributing to increased revenue and a healthier bottom line.

• Enhanced Engagement and Health Outcomes:

Patient engagement patterns and personalized touchpoints identified through journey mapping contribute to better health outcomes. They are more likely to follow prescribed treatments, reducing the risk of complications and hospital readmissions. This not only improves health but also reduces the financial burden on the healthcare system.

• Strategic Alignment with Healthcare Goals:

This solution ensures that healthcare services are strategically aligned with overarching goals. This alignment, including addressing social determinants of health and population health concerns, contributes to a more effective and financially sustainable healthcare system.

• Informed Decision-Making and Innovation Opportunities:

By analyzing analytics and feedback, healthcare organizations can make informed decisions on resource allocation and innovation. Identifying areas for improvement and investing in technology or services that address unmet needs can lead to a competitive advantage, attracting more patients and positively impacting the bottom line.

• Marketing Effectiveness and Acquisition:

Understanding the patient decision-making process and tailoring communication strategies based on personas and profiles derived from journey mapping enhances the effectiveness of marketing efforts. This, in turn, contributes to acquisition and revenue growth.

• Closed-Loop Feedback System for Continuous Improvement:

Implementing a closed-loop feedback system based on concerns and experiences identified through journey mapping allows organizations to continuously improve their services. This iterative approach not only ensures satisfaction but also enhances the organization’s reputation, attracting more patients and positively influencing the bottom line.

In summary, this tool directly impacts the financial success of healthcare organizations by promoting operational efficiency, improving satisfaction, fostering loyalty, enhancing engagement, aligning with strategic goals, and providing a foundation for continuous improvement and innovation.

Pharma Company’s Role and Impact:

Pharma Solutions: Offering innovative solutions, therapies, and products tailored to patient needs and outcomes fosters engagement and loyalty.

Leadership and Expertise: Demonstrating leadership, expertise, and knowledge in analytics, journey mapping, and healthcare trends positions the pharma company as a trusted partner.

Collaboration: Collaborating with healthcare providers, and stakeholders fosters a cohesive healthcare ecosystem, driving success and growth.

Key Insights:

• Comprehensive Understanding: Dive into quantitative and qualitative patient flow data, unraveling caregiver, and provider sentiments.
• Strategic Brand Formulation: Craft successful brand strategies grounded in well-researched outpatient journeys for lasting impact.
• Adapting to Market Dynamics: Transform and reinvent processes to effectively meet evolving market demands.

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In the realm of Crohn’s disease, where over a million Americans grapple with diagnosis, this analytics tool becomes paramount. Pharma department and companies, in their pursuit of effective drug development, turn to Quantzig’s healthcare analytics services. Addressing the treatment challenges faced by patients with moderate to severe Crohn’s disease, our solutions pinpoint appropriate drug and treatment patterns. Explore a 360° understanding of experience, unveiling health insights that propel pharmaceutical manufacturers toward patient-centric breakthroughs.

Understanding the patient journey data is fundamental to delivering both effective and customer-centric healthcare services and flow. This intricate process involves various stages of technology and tools, each playing a crucial role in shaping the overall healthcare experience.

Patient Journey Process:

Key Phases of the Patient Journey visualization:

1. Symptom Recognition:
   • Early identification of symptoms.
   • Emotional and psychological responses to symptom awareness.
2. Diagnostic Phase:
   • Interaction with healthcare professionals for diagnosis.
   • Emotional impact of receiving a diagnosis.
3. Treatment Decision-Making:
   • Evaluation of available treatment options.
   • Informed decision-making processes.
4. Treatment Implementation:
   • Administration of prescribed therapies.
   • Adherence to treatment plans.
5. Monitoring and Follow-Up:
   • Ongoing assessment of treatment effectiveness.
   • Adjustments to treatment based on progress.
6. Post-Treatment Phase:
   • Patient recovery and rehabilitation.
   • Long-term care management.

Importance:

• Informed Decision-Making: Insights from patient’s journey analytics empower healthcare providers to make informed decisions, enhancing outcomes.
• Personalized Care Delivery: Understanding the journey trends allows for personalized and targeted care delivery, optimizing healthcare services.
• Resource Allocation Optimization: Efficient allocation of resources based on journey tracking ensures optimal utilization and cost-effectiveness.

Significance of Patient Journey Mapping:

• Visualizing Touchpoints: Mapping out touchpoints in the journey identifies critical interactions and areas for improvement.
• Pain Point Identification: Pinpointing challenges and pain points in the journey enables targeted interventions and journey infographic for enhanced experience.
• Tailored Communication Strategies: Understanding preferences facilitates tailoring communication strategies for improved member engagement.

Patient Experience Journey Mapping:

• Measuring Satisfaction: Mapping the experience journey facilitates the measurement of satisfaction levels at each stage.
• Continuous Improvement: Iterative mapping allows healthcare organizations to adapt and continuously enhance experiences.
• Building Patient-Centric Practices: Insights from mapping contribute to building patient-centric practices and policies.

Best practice considerations to develop your patient journey mapping strategy

1. Comprehensive Stakeholder Collaboration:

To develop an effective strategy, it is crucial to engage a diverse group of stakeholders within the healthcare organization. This includes healthcare providers, administrators, experience teams, and IT professionals responsible for managing portals and digital engagement. Collaborative efforts ensure a shared understanding of the patient journey, considering interactions, clinical care, and the impact of social determinants of health. By incorporating input from various perspectives, the resulting journey map becomes a powerful visual tool that accurately reflects the nuances of the healthcare experience.

Furthermore, establishing a culture through shared ownership is essential. Encouraging cross-functional teams to actively participate in the mapping process fosters a sense of responsibility and commitment towards delivering a seamless experience. This approach not only aligns with healthcare goals but also ensures that the intended experience closely matches the actual experience, promoting loyalty and satisfaction.

2. Data-Driven Insights and Continuous Feedback Integration:

Incorporating both operational data and experience data into the patient journey mapping process is a best practice for obtaining a holistic view of the patient experience. Utilizing operational data helps identify touchpoints, engagement patterns, and quality measures, while experience data, including feedback and emotional moments, adds a qualitative dimension to the mapping strategy. By combining these insights, healthcare organizations can bridge gaps in care, address barriers, and pinpoint innovation opportunities, supporting strategic alignment with healthcare goals.

Moreover, implementing a closed-loop feedback system is essential for continuous improvement. Actively listening to concerns, analyzing feedback, and making real-time adjustments based on this information creates a dynamic journey map. This iterative approach not only enhances satisfaction but also ensures the organization remains agile in responding to evolving expectations and the changing dynamics within the healthcare industry.

3. Human-Centered Design and Iterative Refinement:

Adopting a human-centered design approach is paramount in developing journey maps that resonate with the intended experience. By empathizing with patients and understanding their mindset, healthcare providers can create visual tools that genuinely reflect the decision-making process, educational campaigns, and positive experiences. This approach helps uncover unmet needs and ensures that the journey map is a practical and relevant guide for delivering patient-centric care.

Furthermore, this strategy should be viewed as a dynamic and iterative process. Regularly updating maps based on evolving healthcare industry trends, expectations, and the organization’s goals ensures that the strategy remains aligned with the current state and paves the way for the desired future state. This iterative refinement ensures that the patient journey map remains a valuable and adaptive tool in optimizing healthcare service delivery and achieving bottom-line success.

The Business Challenge and Quantzigs Approach

In the quest for future growth, a leading US pharmaceutical giant partnered with Quantzig to gain a comprehensive 360° perspective on the patient journey for those diagnosed with Crohns disease. Our customer journey mapping analytics delved into the real-world performance of drugs, bridging the gap between clinical trials and practical scenarios. Validating clinical trial efficacy, the study assessed disease progression under various therapies in real-world settings, shedding light on the critical influence of drug adherence on flare-ups.

Key Insights:

• Real-World Validation: Bridge the gap between ideal clinical trial settings and real-world drug performance.
• Adherence Impact Analysis: Uncover insights into the influence of drug adherence on disease progression and flare-ups.
• Holistic Patient Profiling: Explore healthcare data metrics over three years pre-diagnosis, understanding causal and correlated effects.
• Claims Data Scrutiny: Analyze direct and indirect spending on diverse therapies, gaining a nuanced view of patient journeys.

Our analytics team meticulously combed through databases, profiling those diagnosed with Crohns disease. By analyzing incident-level data three years pre-diagnosis, we unearthed valuable insights into the medical history, causal factors, and correlated effects. Delving into claims data, we deciphered the intricate web of direct and indirect spending on multiple therapies, offering a nuanced understanding of journeys.

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Business Benefits and Insights

Client Challenges:

• Lack of understanding of the real-world effectiveness of drugs.
• Absence of insights on drug performance under comorbid conditions.
• Need for a validation framework to bridge clinical trial efficacy with real-world scenarios.

Quantzigs Strategic Approach:

• Real-time Drug Performance Insights:
  • Comparative analysis of drug performance in real-world settings.
  • Assessment under diverse comorbid conditions for comprehensive insights.
• Validation Framework Development:
  • Identification of critical business rules.
  • Creation of a robust validation framework aligning clinical trial results with real-world data.

Patient Journey Mapping:

• Holistic Data Integration:
  • Comprehensive diagram of the treatment path.
  • Integration of diverse data sources: lab results, demographics, radiology reports, pharmacy data, hospital records, and progress notes.
• Insights and Risk Assessment:
  • Unveiling low adherence rates to high drug dosages.
  • Significantly higher adherence in patients with less strength and non-comorbid conditions.

Key Findings:

• Smokers Risk Analysis:
  • 30% higher surgery risk for smokers compared to non-smokers.
  • Post-surgery risk reduced by half in patients with high drug adherence.
• Geographical Impact:
  • Patients in urban and industrialized regions face higher disease risk.
  • Rural regions show comparatively lower disease risk.

Quantzigs Impact:

• Data-Backed Decision-Making:
  • Empowering the client with data-driven insights.
  • Informed decision-making for enhanced outcomes.
• Risk Mitigation Strategies:
  • Implementation of targeted strategies for high-risk groups.
  • Tailored interventions to improve drug adherence.

Quantzigs analysis paved the way for a deeper understanding of Crohns disease dynamics. The integration of real-world data with clinical trial outcomes facilitated evidence-based decision-making, ensuring optimal care and risk mitigation.

It remains paramount for leading pharma companies to navigate the complex healthcare landscape, ensuring patient-centric approaches, innovative solutions and therapies, clinical trials, and optimal outcomes.

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Embracing technology, analytics, and collaboration paves the way for a transformative experience, engagement, and healthcare delivery.

By integrating the highlighted keywords, this comprehensive overview underscores the significance and interest of Patient Journey Analysis world for a leading pharma company, emphasizing the critical role of data, analysis, insights, and collaboration in driving healthcare initiatives and outcomes.