Cutting-Edge AI Meets Everyday Convenience

Abundance of Data Calls for Sophisticated Insight Strategies to Fuel Growth

Exponentially growing digital consumer footprint and streaming devices and data growth driven by AI pose new challenges to neo IT leaders in pulping meaning out of data. Without a futuristic digital and data strategy, data abundance causes more chaos than clarity. In the era of AI-shaping decisions, consumer electronic brands need to regulate and govern their insight strategies first, to let AI layer on top of it. Increasing privacy concerns as well demand responsible and regulated use of consumer data for strategic growth.

• Cross-Functional Analytics

  Despite abundance of interconnected data, brands still formulate siloed functional strategies for supply chain, product development, marketing, driving ineffective growth strategies. Cross-functional insights are the spine to new-age intelligence.

• De-Centralized Governance

  Brands are amid a next-gen digital transformation where data fuel AI. Centralizing data governance is the foundational step for consumer electronics brands to maximize the ROI from AI/ML investments and reduce time to action to monetize growth.

• Platforms to Fuel Innovation

  A lack of dedicated platforms that constantly fuel innovation with consumer patterns, product utilization intel, market trends, and need gaps will cost brands now more than ever, especially in the area of consumers asking for "new every day."

Our Capabilities

• Consumer Insights and Product Innovation

  For decades, consumer insights are powering product innovation. But, in the new age of data abundance, organizations need next-generation decision intelligence systems to synthesize complex synergies and automate real-time actions.

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• Strategic Revenue Management

  SRM teams are the torch bearers for commercial growth . But, are your powered with required tools to make high ROI revenue decisions? With our closed-loop SRM solutions, you can unlock and act on hidden growth potential in a matter of days.

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• Supply Chain Transformation

  Seamless supply chains are on the top of the agenda for global consumer electronics majors. Catering to the complexity, our supply chain transformation solutions simplify operations and provide vertical transparency in real time.

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• E-Commerce and Customer Analytics 3.0

  With our modularized ecommerce analytics accelerators, we get you ready for customer analytics 3.0. Our path-breaking solutions amplify consumer engagement through transforming your omnichannel-targeting activities.

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• Marketing and Media Planning Optimization

  With the new definition of brand loyalty, marketers have a new challenge to create long-lasting impacts and brand differentiators. Our integrated marketing decision management platforms help you create cost-effective yet lasting consumer engagement.

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• New-Age Demand Planning Solutions

  Heterogenous and new demand streams increase uncertainty in planning accuracies. With AI to the rescue, you can seamlessly create effective supply, S&OP, inventory, distribution, and logistics plans driven by accurate demand-prediction solutions.

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