BLOG

4 Ways Predictive Sales Analytics Can Help Businesses to Boost Profitability

Aug 20, 2019

With the increasing pool of business data, there is a need for more effective, efficient business processes. The flood of big data into business has uncovered new ways for sales and marketing teams to collaborate and add value to each other’s work. Predictive sales analytics helps businesses across industries to forecast and develop campaign designs intended to generate higher-quality leads. Sales analytics has helped in identifying new avenues for marketing to derive desired results from sales efforts.

Predictive sales analytics offers detailed insights into the salesforce of an organization. Not only does it provide insights into which prospects to target, but it can also help sales teams to determine which marketing campaigns will be most successful based on buyers’ personas. In this article, our analytics experts have highlighted important ways in which predictive sales analytics can help businesses boost profitability and uncover new sales opportunities.

Our experts can help you transform your sales forecasting process with the help of advanced predictive analytics techniques. Get in touch with them to know more.

Benefits of Predictive Sales Analytics

Streamlined Lead Scoring

Predictive sales analytics can help in determining lead scoring. Marketers can use predictive analytics to accurately forecast the potential customer’s likelihood to convert over time based on their previous activity and buying behavior. Predictive analytics tools can help businesses to measure customer’s demographic and behavioral data and find out whether or not the lead truly needs their product or service. Also, it can help in analyzing the timeline of the buyer’s journey and the way they respond to particular offerings.

Quantzig’s predictive sales analytics solutions help businesses to maximize their customer lifetime value. Request a FREE proposal to gain in-depth insights into our portfolio of analytics solutions.

Faster Sales Cycle

Predictive sales analytics can help in triggering the right content based on a lead’s behavioral and psychological data. This can further help in answering questions, managing objections, and moving the lead through the sales process more efficiently. Predictive analytics tools can help sales teams to move the lead down the sales funnel faster by analyzing their content consumption and behavior at each touchpoint throughout the journey.

Better Upselling Opportunities

Predictive sales analytics can help marketers and account managers to maximize their existing and potential customer’s value. With the help of sales data analysis, marketers can easily understand and analyze the factors responsible for buying decisions of a particular lead. This can also help in improving upselling opportunities resulting in better business outcomes.

We help companies to reduce customer churn with our unique approach to sales data analysis. Request a FREE demo to know how we can help you.

Improved Customer Retention Capability

Predictive sales analytics can help businesses to track the activity of customers who have opted out of business. This insight can help marketers to forecast potential churn risks. Also, predictive analytics platforms can help sales teams across industries to understand factors of potential churn such as inactivity, substandard performance metrics, or even mentions on social media. This can, further, help in taking immediate action against the same.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Blogs

Workforce Management Trends of 2021

Workforce Management Trends of 2021

Driven by the disruption of COVID-19 and enabled by technology, the world’s business leaders can redesign workforce management and redefine ways of working. Organizations are now rethinking workforce management, planning, performance, and experience strategies. Now,...

read more
Tech Trends 2021

Tech Trends 2021

After disruptions caused by the coronavirus crisis starting in 2020, businesses are looking forward to getting back on course and becoming sustainable. 2020 has created havoc and made holes in long-standing norms about how companies operate. It has become evident that...

read more
Sustainable Supply Chain and Big Data Analytics

Sustainable Supply Chain and Big Data Analytics

Sustainability concerns are sprouting up in every industry. A growing population of consumers now prefer eco-friendly and sustainable businesses. Organizations are striving to address this concern, while improving internal systems and processes, by developing supply...

read more

Industries

Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.

Insights

Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.