CASE STUDY

Pricing Analytics Helps a Leading Telecommunication Provider Devise a Better Pricing Structure for their Services

Oct 22, 2017

Today, the telecom industry is more concerned about increasing profitability by maximizing acquisition, enhancing customer loyalty, and minimizing customer churn rates. Also, leading service providers in the telecom industry are relying on price analysis to optimize price and minimize default rates to improve customer service and satisfaction. Also, telecom companies are advocating the need for price analysis to identify the most profitable customers and target the right audience through effective customer segmentation. Furthermore, with the help of pricing analytics, renowned companies in the telecom space can enhance their salesforce effectiveness and enhance marketing spends to optimize their ROI.

To further improve customer experience and maximize profitability, leading companies in the telecom industry are approaching companies like Quantzig. Quantzig’s price analysis solution helps companies estimate the impact of pricing on sales volume and enhance the customer experience. Moreover, the client was able to optimize service pricing based on revenues and profitability.

Get in touch with us to learn how we can help you optimize the trade-off between price, volume, and profit margins to maximize productivity and drive growth.

The Business Challenge

In the current market scenario, the telecom industry is witnessing relentless pressure to optimize operational cost and maximize revenue. A renowned telecommunication service provider with a considerable number of services spread across the globe was facing similar predicaments in understanding the pricing structure of their competitors. The client wanted to compare the pricing structure of their company with that of their competitors. Furthermore, the telecommunication service provider also wanted offer new services, optimize customer service, and increase revenues and profits. Also, the telecommunication service provider wanted to leverage the use of their internal data to boost the efficiency of their networks, segment customers, and drive profitability.

QZ- pricing analytics

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Price Analysis Solution Benefits

With the help of price analysis solution, the telecommunication service provider was able to gain real-time insights into the pricing scenario and was able to make proactive decisions. The engagement also helped the client effectively identify the price points and maximize sales and profits. Also, with the increasing neck-to-neck competition, the price analysis solution helped the client identify cross-selling opportunities and take informed business decisions to retain profitable customers. Moreover, the client can further assess customer behavior to predict customer churn and better channelize marketing efforts to enhance their ROI.

Price Analysis Solution Predictive Insights

  • Effectively predict the approximate success rate based on customers preferences
  • Estimate the impact of pricing on sales volume
  • Gain a clear and precise understanding of the customer base and their expectations
  • Segment the customers and deliver personalized offerings
  • Assess the impact of price differentials on the market share

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