Pharma majors have come to terms with the fact that traditional commercial models have turned obsolete when it comes to leveraging market dynamics to their advantage. With intense top/ bottom line pressure, there is a growing demand for innovative commercial models, like data analytics, which will help enhance marketing and sales strategy, along with customer responsiveness.
Quantzig’s webinar on how analytics will drive commercial excellence in the healthcare industry
Optimizing marketing investments, improving conversions, and addressing the latent needs of the customers are few of the major challenges faced by healthcare and pharma companies. Generally conservative in nature, this industry has opened to the sophisticated insights and solutions provided by analytics. Though still in a nascent stage, data analytics facilitate better performance management and boosts sales. The data collected from the internal and the external sources play critical role in developing long-term and sustainable business models for players in this healthcare sector.
The 45-minute webinar on the 21st and 22nd of June, envisions the application of analytics for commercial excellence in the healthcare industry by the year 2020. The webinar also addressed the following aspects of the healthcare and pharma industry:
- Current challenges and new commercial models to maximize sales and marketing effectiveness
- Transition from basic to advanced data analytics driven commercial excellence
- Rising prominence of digital analytics in commercial excellence
- The way forward for commercial operations organizations
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Aviral is Analytics Services Leader at Quantzig. He has more than 5 years of cumulative experience across multiple types of analytics engagements including advanced customer and marketing analytics, pricing optimization, market mix modelling, forecasting and BI solutions. Aviral has also played an instrumental role in providing actionable insights to clients across multiple industries including Retail, CPG, Food and Beverages, Media, Telecom, and Entertainment.