Retail

Shopper Insights Illuminates the Path to Informed Retail Success

Omni-channel customer analytics holds the candle to personalized targeting and illuminates fulfilment strategies, product development, supply chain operations, and store operations

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Shopper Insights are the Key to Tailored Experiences and Targeted Success

An average consumer goes through 7 touch points across channels before a purchase and countless in a failed conversion. Omni-channel shopper insights synthesize their engagement, activity, needs, and decisions to help retailers understand key drivers of consumer progression through the purchase funnel. Retailers are strategically using consumer data to improve store operations, marketing engagement, order fulfilment, demand, and inventory planning effectiveness

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Why Choose Quantzig

  • Omni-Channel Customer 360

    Build robust consumer data platforms that capture and manage omni-channel consumer profiles through their digital twins. The CDPs are powered with identify graphs to resolve user identities and create golden customer records for analytics

  • Recommendation Engines

    Create integrated recommendation engines that constantly emit path-based recommendations in real-time to fasten and improve the conversion goal at the place of deployment. These engines feed on omni-channel consumer profiles to drive their LTV

  • Cross Channel Synergies

    70% of the consumers research online, check inventory, and understand value offering before buying from store or online. Cross-channel synergistic studies focus on leveraging channels not only to convert but also to aid other channels in process

  • Shopper Insights for Personalized Targeting

    Harnessing data-driven understanding, retailers craft bespoke experiences that resonate. Tailoring offerings, messages, and experiences, they forge connections that drive loyalty and elevate engagement, where each shopper feels uniquely understood

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