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Winning strategies in customer personalization, operational excellence, and business growth starts with your data

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Enabling Actions at Individual Customer Level in the Moments That Matter

Customer centric operations and operational efficiencies are key essential pillars for your business excellence and category leadership. We specialize in delivering winning strategies for activation, conversion and engagement personalized at an individual customer level enabling you with next best action in the moments that matter within your customer journeys. Our holistic approach across your channels, platforms and markets enables you with a command center outlook of your business operation and programmatic localized actions at scale, be it your pricing & promo planning, demand science or streamlining your operations for best in class customer experience.

Fast Changing in Market Demand & Outlook

Volatalities and uncertainities at a macro level with variety of externalities affects the demand making it difficult to manage occupancies and bookings in a systematic way.
Need for Cost Control & Better Profitabilities

Managing costs & profitabilities is a systemic challenge in the competitive landscape in trading off between raising costs and missed out opportunities.
Customers Look for Contextualized Experience

Customers look for personalized experience at every single point of their brand interaction and opportunities are boundless for all players with emergence of digital ecosystem around the physical experience.

Our Capabilities

Revenue Analytics

Track your commercial performance and maximize your revenue opportunities with our RGM framework
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Customer Analytics 3.0

Execute winning strategies within your customer operations with our next gen Customer Analytics 3.0 solution delivering personalized actions at individual customer levels.
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Operational Analytics & Optimization

We can help you with holistic solution to manage your business operations from planning, execution and management.
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Marketing Analytics

Optimize your marketing RoI with hyper localized & programmatic marketing plans at specific platform, product and market level in near real time.
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Insights

Top 5 Challenges of Pharmaceutical Industry

The recent population shift to urban areas and increasing accessibility of people to healthcare services has opened the doors for companies in the pharmaceutical industry to a broader target market. These emerging markets are becoming extremely important for pharma companies. However, for companies in the pharmaceutical industry, it becomes very essential to shift from a […]

Ways to Develop a Business Intelligence Roadmap for Enterprises

Written by: Medha Banerjee Introduction to Business Intelligence Strategy A business intelligence strategy encompasses the steps to integrate a BI system within your company. This involves identifying key stakeholders, evaluating the current situation, setting objectives, and identifying the key performance indicators (KPIs) that will gauge progress towards those objectives. The strategy is developed around vision, organizational […]

Guide to Advanced Marketing Analytics Solutions and Its Business Benefits

Written By: Sudeshna Ghosh Key Takeaways for Advanced Marketing Analytics Solutions Introduction The rise of advanced marketing analytics solutions has transformed the process businesses operate, offering data-driven decision-making capabilities and in-depth insights. By harnessing the power of advanced marketing analytics tools, businesses can now assess potential risks, optimize processes, and forecast current market trends with unparalleled precision. This case study will provide you with […]

Marketing Mix Modeling in CPG: A Quantzig Case Study

Written by: Medha Banerjee Introduction to Marketing Mix Modeling in CPG Over the last couple of years, the consumers’ behavior and needs have been changing, and organizations are embracing technologies to meet the ever-growing array of these demands. The shift from conventional shopping to advanced online retailing can be attributed to factors such as the […]

How Food Churn Analytics Engagement Help with ROI: A Deep Dive

Written by: Medha Banerjee Fast Food Industry Overview Looking back, there has been a drastic change in the fast food industry and the food-habits people have been following around the globe. With the dawn of the fast food revolution, pizzas and burgers have started ruling the taste buds of people around the world. However, with […]

Data-Driven Digital Transformations in CPG Industry: Ultimate Guide

Written by: Sudeshna Ghosh Introduction: Navigating the Digital Era in the CPG Industry As the tide of digitalization sweeps through commerce, CPG firms are increasingly embracing the Direct-to-Consumer (D2C) model. This pivotal strategy, fueled by ROI (return on investment) and technology budget innovation, offers a crucial lifeline in the ever-evolving marketplace. The shift towards D2C, […]

Enabling Actions at Individual Customer Level in the Moments That Matter

Fast Changing in Market Demand & Outlook

Need for Cost Control & Better Profitabilities

Customers Look for Contextualized Experience

Our Capabilities

Revenue Analytics

Customer Analytics 3.0

Operational Analytics & Optimization