Why is Behavioral Segmentation Considered to be the ‘Big Cheese’ in the Fast Food Industry?

Why is Behavioral Segmentation Considered to be the ‘Big Cheese’ in the Fast Food Industry?

“Don’t find customers for your products, find products for your customers.” -Seth Godin What is Behavioral Segmentation? People are different, so are their food habits and purchasing behavior. Consumers often display various behavioral patterns while making purchasing decisions and understanding these behavioral patterns and grouping customers is known as behavioral segmentation. In the fast food […]

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