Today, the healthcare sector is generating huge volumes of patient-related data and is a gold mine of customer information. But the real challenge lies in mining and drilling down this data to arrive at meaningful correlations from patient data and utilizing them to explore new business opportunities. Digitization and other technological innovations have opened new doors of possibilities for the healthcare sector, making digital healthcare the new buzzword in the healthcare industry. But many digital healthcare strategies are driven by myths or misleading information that are untrue. Let’s have a look at few of them:
Myth 1: Customers are Reluctant to Switch to Digital Healthcare
Several healthcare executives believe that patients are not open to digitization in healthcare due to the sensitive nature of medical care data. However, one of the main reasons why patients are slow to adopt digital healthcare is primarily because of the quality standards of existing services which don’t meet their needs. Of course, non-digital channels of healthcare will continue to be relevant, but if digital channels are embedded in a well-thought-through multi-channel concept, digital healthcare will soon become more widely accepted.
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Myth 2: Digitization is Limited to the Youth
One of the most prevalent myths in the healthcare industry that digital healthcare is limited to the tech-savvy youth and would not reach many of the other core stakeholders in the system. However, many recent studies have shown that patients from all age groups are more than willing to use digital healthcare services. The key difference here is older patient tend to stick to traditional forms of digital communications such as websites and e-mail; whereas, the youth are more open to social media and mobile apps platforms.
Myth 3: Patients Want Innovative Features and Apps
Players in healthcare think that the best way to enhance customer experience is to be innovative in terms of digital healthcare. Due to this, the core features that patients expected often go unnoticed such as better access to information, service efficiency, integration with other channels and personal care.
Myth 4: Mobile Health is the Game Changer
Mobile platforms are hailed to be the future of healthcare. But in reality, the demand for mobile healthcare is not universal. Therefore, it would not be correct to say that mobile platforms are single sources that determine the future of digital healthcare. The mobile platform and apps are popular primarily among the youth. Therefore, healthcare companies must target this audience segment while building mobile apps.