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3 Ways to Improve Retail Price Optimization Strategy

Aug 15, 2019

In today’s competitive business landscape, retailers are looking for new methods to improve their operational efficiency. Retailers struggle to find the right balance between optimizing profits and maintaining traffic. This is where an effective price optimization strategy can help retailers to develop healthy margins and good traffic. However, retail companies tend to struggle when it comes to optimizing their pricing strategies. Challenges such as trying to quickly adapt to new technologies and reprice against behemoths act as an obstruction in devising retail price optimization strategies. In this article, our analytics experts have listed out some of the effective ways to improve price optimization strategy that can help retail companies in better and quick decisions and retain profitable customers.

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How to Improve Retail Price Optimization Strategy?

Evaluate Strengths and Weaknesses

To devise an effective price optimization strategy, companies in the retail industry must first take into consideration what effect SKU prices will have on operations and evaluate their organization’s strengths and weaknesses. This strategic approach of initially looking into their own strengths and weaknesses is important to get a clear picture of which strategies are to be executed. To evaluate one’s strengths and weaknesses, retailers need to collect historical data, including product volumes, prices and promotions, competitors’ prices, economic conditions, product availability, seasonal conditions, and fixed and variable cost details. Such details can help retailers to clearly outline their company’s strengths and weaknesses. Furthermore, this can help companies to drive both value and self-interest. Also, it initiates the wisdom and clarity of how pricing affects all aspects of operations and has a direct correlation to profits and revenues.

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Don’t Just Size Up the Competition

To improve the price optimization strategy, retailers still focus more on the competitors’ pricing strategy. But to truly achieve competitive pricing, retailers must assess the bigger picture, not just their competitors’ prices. Using price optimization metrics, retailers don’t just size up the competition, they size up the competition against their strengths and weaknesses. This helps in creating a list of opportunities and threats in the overall market. Also, it offers detailed insight into competitive data and helps to understand how competitive data is going to affect profits and revenue.

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Define Your Pricing Strategy

After evaluating their own strengths and weaknesses, businesses can outline the threats and opportunities based on the competition and market. This can help in defining a clear pricing strategy and can assist in understanding how well the perceived value is suited to the needs and wants of each customer. Furthermore, defining a pricing strategy can help businesses to achieve revenue goals, marketing objectives, win target audience, improve brand positioning, and product attributes.

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