In-store Analytics: 5 Major Challenges Retail Companies Face

In-store Analytics: 5 Major Challenges Retail Companies Face

The competitive retail landscape has increased the need for customer analysis across different retail segments. This has resulted in the growth of demand for in-store analytics. Today companies in the retail sector have started implementing in-store analytics to understand customer behavior and retain existing customers. Consequently, in-store analytics has become an integral part of a [...]

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