Why Is ‘in-store’ Analytics Key to Unlocking the Retail Industry’s Potential

Why Is ‘in-store’ Analytics Key to Unlocking the Retail Industry’s Potential

The rising pressure from online players is forcing brick and mortar companies to rope in the most innovative technologies into business and invest in various in store marketing strategies and campaigns to attract customers to walk into their stores. However, unless the effectiveness of these techniques is measured, the effort goes in vain. But the […]

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