Top 4 Retail Merchandising Strategies to Boost Sales

Oct 16, 2018

Retail analytics

Today, companies in the retail industry are facing fierce and fast-moving competition. And to boost sales and stay ahead of your competition, you need to make sure that your website has the right products available – at the right time and at the right price. But sometimes, finding answers to retail merchandising and marketing questions becomes difficult. For this, retail firms need a rigid merchandising strategy. Retail merchandising services and strategies are a valuable component of the success of any retailer, but the approach of “one size fits all” doesn’t work in today’s hyper-competitive market. Each retail merchandising strategy should be crafted with the utmost care to target specific goals such as inviting new customers to try your brand, increasing foot traffic, increasing sales, or developing loyal customers. Retail merchandising services should be developed collaboratively by the retailer and the manufacturer. In this article, we have highlighted four strategies that retail merchandising companies must use to boost sales and stay ahead of their competitors.

We offer advanced industry-specific solutions that can help enhance merchandising operations. Get in touch to know more.

Retail Merchandising Strategies

The Layout of your Website

Online retail restricts some of the shoppers’ senses since for them touching the products or trying them on is not possible. Therefore, site layout plays an important role in driving conversions. This strategy can help your customers to find what they are searching for and add it to their bags easily. The products highlighted on the homepage of your website influences shoppers’ buying decision. Promoting bestselling and higher margin products is a strategy that most retail merchandising companies must adapt to make money.

Multiple Images of High Quality

Retail merchandising companies must adopt the strategy of using multiple images of high quality in their website. This gives an overall view of any product to the shopper and thus increases sales. Images play a big role in conversions as the sense of sight influences most of the buying decisions.

To know more about our retail merchandising services, request a free proposal.

Competitive Analysis

Your inventory list is important but even more important is what products your competitor is selling and at what price. Online shoppers, before buying any single product, compare it with your competitors. Customers want to get the top-notch quality product for the best price. So, it is your job to provide this. Mining inventory data of competitors and comparing it to your own forms an important part of merchandising strategy.

Recommend Smartly

While shopping online, shoppers don’t have a companion who would suggest the products of their preference. But technology has made this possible. Cross-sells and up-sells are essential strategies that retail merchandising companies must adapt to boost average order value and ultimately increase sales.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Blogs

Use Cases of Big Data Analytics in the Healthcare Industry

Healthcare Industry Overview  The healthcare industry has seen a complete overhaul in the recent years due to big data analytics. Given the ubiquity of healthcare data generated by business processes within the healthcare sector, healthcare data analytics and big...

read more

Major Use Cases of Big Data Analytics in Food Industry 

Irrespective of the location across the globe, you’ve been a part of the food and beverage industry, often as a consumer. As we’re all aware, the food and beverage industry is divided into multiple sub-sections, ranging from—fine dining to fast food. First, let’s talk...

read more


Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.


Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.

Talk to us
Talk to us