BLOG

Reasons Why Sentiment Analysis Is Important in Healthcare

Nov 28, 2017

Sentiment analysis is one of the emerging trends in healthcare that will help players in this sector to gain a competitive edge over the others when it comes to understanding and improving patient experience. But how can sentiment analysis work in healthcare? Sentiment analysis uses software to analyze written text or comments posted by patients about their healthcare experience through mediums such as reviews, tweets, Facebook status updates, etc. This helps players in the healthcare industry to understand what their customers feel about them, identify the gaps, and take timely corrective actions. Curious to know what are the additional benefits sentiment analysis offers to the healthcare industry?

Gives an In-Depth Insight

Sentiment analysis gives a clear idea to the players in the healthcare industry about the parameters on which they fared well in the customer’s books and the ones in which they did not. Hospitals can use this data to categorize the responses into different categories such as communication with doctors, nurses, the responsiveness of hospital staff, etc. Analyzing this data can help hospitals to understand where they stand in terms of what is expected of them.


Get in touch with us to know how advanced BI analytics dashboards can help you track and visualize sales performance in real-time.


Quantifies Performance

Just when you thought that it is difficult to quantify the emotions and feelings of the customers, sentiment analysis is here to save the day! With the help of sentiment analysis, players in the healthcare industry can classify patient’s comments into component parts such as people, places, and processes and then assign specific scores to these categories based on patient comments. The comment scores can be finally ascertained as positive or negative, helping hospitals to understand clearly whether the patients are delighted with the service provided to them or if there is any scope for improvement.

Staff Motivation is the Key to Patient Satisfaction

Sentiment analysis helps players in the healthcare industry present authentic and quantifiable data to their staff regarding their performance. In the case of positive feedback, it will motivate them to perform better, and at the same time wherever negative comments have been identified, the staff can understand them clearly and do the needful to cover the gaps. Ultimately, as long as your employees are motivated and feel satisfied in their working environment, their attention towards patient care will improve.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Blogs

Emerging Applications of Artificial Intelligence in Medicine

Emerging Applications of Artificial Intelligence in Medicine

The main aim of artificial intelligence in medicine is to mimic human cognitive actions which is directly or indirectly bringing pioneer changes in the field of healthcare. Artificial intelligence in healthcare simplifies the processes of healthcare organizations as...

read more
HR Technology Trends Redefining the Modern-Day Workforce

HR Technology Trends Redefining the Modern-Day Workforce

In 2020, we witnessed rapid changes in workplace structures and business processes amid the pandemic outbreak. Advanced HR analytics solutions proved their potential amid the uncertainties by playing a crucial role in helping businesses understand and engage with a...

read more

Industries

Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.

Insights

Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.