Key players in the healthcare industry are continuously striving to incorporate the latest technologies and trends into their business to attract more customers and enhance their customer experience. Here are a few technology trends that are sure to take over the healthcare industry by storm:
Social Media in Healthcare
When social media platforms were initially introduced, it was just seen as a medium for informal communication between peers. Who knew that one-day social media would take over the business world! Today, most of the companies have established their online presence to stay more connected to their customers. Healthcare industry players can also leverage social media to educate the public on health issues and create useful content through videos, slideshows, and infographics to reach out to the public.
Paving the Way for Technology
Technological innovations such as big data analytics, artificial intelligence, wearables, etc. have already made their presence felt in the healthcare industry. Medical companies are constantly experimenting with the latest technologies in-patient care facilities, ensuring that they do not have to compromise on their healthcare. Technologies such as big data analytics help medical companies to analyze patient’s previous records and provide appropriate treatment more efficiently. This is extremely useful in cases where a patient must take treatments from multiple hospitals as the patient data can be shared between these medical companies easily.
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Brick and Mortar to Digital Screens
Today, technology has made people so lazy that they want to get things done in the comfort of their homes – be it shopping, food, or even healthcare. This gap has been identified by many healthcare institutions that are now providing consulting services to the patients over a laptop/phone/iPad screen. Though this is a more cost-effective method for both the medical companies and the patients; the limited scope of physical examination of patients will pose a problem as the doctors will not be able to give them the best prescription and medical care.
A large amount of patient data is available with medical institutions. This is increasing the concern for patient security, breaches, and violations. People are becoming more aware of the privacy policies. Hence, companies in the medical industry must be highly cautious with sensitive patient information.
Today, managers have access to a plethora of data, and decision-making on the basis of gut-feeling, the rule of thumb, and trial and error are eliminated with the advent of analytical services.
Experts at Quantzig believe that “When analytics and healthcare go hand in hand, it becomes an unstoppable force.”
For more than 14 years, we have assisted our clients across the globe with end-to-end data management and analytics services to leverage their data for prudent decision making. We have worked with 120+ clients, including 55+ Fortune 500 companies. At Quantzig, we firmly believe that the capabilities to harness maximum insights from the influx of continuous information around us is what will drive our organization’s competitive readiness and success. Our objective is to bring together the best combination of analysts and consultants to complement our clients with a shared need to discover and build those capabilities and drive continuous business excellence.