Quantzig | Walking the Fine Line- Must Pharma Companies try to ‘Please’ their Customers?

Walking the Fine Line- Must Pharma Companies try to ‘Please’ their Customers?

customer profitability analysis

Walking the Fine Line- Must Pharma Companies try to ‘Please’ their Customers?

In the case of a typical business unit, customer experience can be gauged as delightful, lacking or downright horrendous. However, explanatory terms hold emotional meanings when taken in the context of the experience afforded by pharmaceutical companies to its patients. Can the satisfied customer be truly branded as ‘delighted’? Bad Beginnings- A popular 2011 poll […]

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