Blogs
Gain comprehensive insights on modern business approaches and stay updated with the latest advances in the field of analytics.
3 FAQs on Managing Supply Chain Disruptions
With COVID-19 impacting businesses globally, it is evident that the repercussions of the crisis will have a two-fold impact on business processes. These disruptions represent a very high risk to businesses in managing supply chains and driving economic growth. As a...
Tackling the Modern Last Mile Challenge: Quantzig’s Take on How Analytics Can Help
The US e-commerce industry has witnessed major transformations over the past decade. As the challenges continue to grow at a double-digit pace, businesses should ensure they sustain a competitive position by leveraging analytics in decision-making. The recent...
Myth Busting: Everything You Need to Know About Multi-Channel Marketing Attribution | Quantzig
The rise in popularity of digital media channels and platforms, along with the importance placed on customer-centricity, has resulted in high demand for more accurate methods of measuring marketing ROI across industries. Marketing attribution or multi-channel...
5+ Reasons Why You Need a Data Warehouse to Manage Business Critical Data | Quantzig
Data that is generated and captured from various sources across an organization is one of the most valuable assets of the organization. But with data growing exponentially, businesses are often overwhelmed by its expanse and complexity. The best solution to tackle...
5 Steps to Supercharge Your Business by 10X Using Voice of Customer Analysis | Quantzig
To improve profitability, understanding the feedback of both current and potential customers expressed through all types ofchannels, and touchpoints is crucial from a business perspective. This is also why the voice of customer analysis initiatives of brands today...
Quantzig Says Business Leaders Should Focus on Big Data and Knowledge Management to Bounce Back from the Crisis: Here’s Why
Businesses are fast transforming to adapt to the ongoing shifts in today’s dynamic business world. These shifts have transformed several business processes, generating huge troves of complex data sets that cannot be analyzed using the traditional...
Establishing an Effective Vendor Evaluation Framework: Dos and Don’ts
Enterprises today choose to outsource a huge chunk of their core operations to third-party vendors. To make the most of these investments, businesses must evaluate vendors against a well-defined set of vendor evaluation criteria. As the name suggests, vendor...
Propensity Score Matching in Clinical Research: Advantages, Limitations, and Applications
Propensity score matching (PSM) is a widely used statistical method in clinical research, which leverages the power of natural language processing, statistics, and data science to generate meaningful insights by connecting thousands of data points. With clinical...
Why End to End Supply Chain Visibility is Still a Major Concern for Retailers
In the new normal, retailers are poised to witness massive pressures to optimize operations and deliver seamless services via multiple channels. But the predominant omnichannel environment within retail has made collaboration, optimization, and the management of...