CASE STUDY

Clickstream Analytics: A Case Study on how Online Retailers Can Leverage Quantzig’s Analytical Services to Categorize and Target Website Visitors

Nov 25, 2017

At present, retailers in the online space have to stay updated with the latest technologies to engage with their most loyal customers. Since the current generation is shifting toward a digital environment, online retailers should go on par with the trends to understand the shoppers’ behavior and stay ahead of the curve. In this dynamic environment, to capture the eye of the customers and enhance their market performance, renowned online retailers are facing the need for clickstream analytics. Clickstream analytics find its use in collecting, analyzing, and aggregating data and determining the effectiveness of the website. Also, online retailers can further leverage clickstream analytics to better understand customers’ interactions with the brand and gain adequate business insights to optimize their business performance. In this online space, retailers can further target and retain their most profitable customers and their shopping patterns. Moreover, online retailers can further improve their pricing strategies, better segment the customers, and analyze the website performance in real-time.

To introduce effective and personalized offers for the customers, renowned online retailers are approaching companies like Quantzig. With years of expertise in offering a plethora of services, Quantzig’s clickstream analytics solution helps online retailers improve pricing strategy, categorize and target visitors, and eventually optimize the product web pages.

The Business Challenge

A renowned online retailer was facing certain predicaments influencing their prospective customers and improving their social media strategies to enhance brand awareness. With the help of clickstream analytics, the online retailer wanted to employ new strategies to attract and retain customers. Moreover, the client wanted to leverage the use of data to effectively connect with customers through multiple channels. With the help of this engagement, the client wanted to seek ways to analyze individual customer behaviors and preferences and tailor merchandizing solutions based on customer’s tastes.

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Benefits of Clickstream Analytics

The clickstream analytics solution offered by Quantzig helped the online retailer be more competitive and develop closer relationships with the customers. Moreover, the engagement also helped the client revamp their existing architecture and create new kinds of shopping experiences. The solution further helped the client better understand how customers make online purchase decisions and optimize web pages to increase conversions. Moreover, through clickstream analytics, the client was able to streamline the relevant social media channels and improve customer loyalty by offering a more relevant and personalized customer experience.

Clickstream Analytics Predictive Insights:

  • Efficiently monitored online sentiment and responded in real time with relevant messages and offers
  • Improved customer loyalty by 20% and gained relevant insights into prior transactions of the client
  • Compared dynamic pricing with that of the competitors and enhanced their social media presence
  • Identified up-sell and cross-sell opportunities and recommended relevant products and promotions to the customers in real-time
  • Captured, analyzed, and gained actionable insights across multiple channels such as ads, emails, and web blogs

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