Quantzig’s Analytics Centre of Excellence: Patient Engagement Analysis Helped a Leading Pharma Company to Improve Conversion Rate by 35%

Aug 28, 2019

The client is a leading pharma company based out of the United States who is well-known for its better-quality control standards in medicine. The pharma company approached Quantzig to leverage its expertise in offering patient engagement analysis solutions to increase medication adherence, improve patient engagement, experience, and business outcomes.

Pharmaceutical companies need to realize the importance of patient engagement analysis solutions and need to design a better health care delivery system to ensure it works in terms of quality, productivity, and the overall mission.

Our integrated patient engagement analysis solutions help companies to increase patient satisfaction and loyalty, appeal to future patients, and become more efficient practice. Get in touch with our experts right away.

Patient engagement analysis is an important metric driving the transformation of health care and improving health outcomes. Today pharmaceutical companies are dealing with patients that have expectations for better experience, transparency, choice, and engagement. However, meaningfully engaging patients has often proven to be difficult for companies in the pharmaceutical industry. Apart from care quality, access to convenient care is one of the top drivers for patient care site decisions. Patients want to be able to access their healthcare when they want and need it. When a patient is not able to receive medical care, building relationships with her healthcare providers, and achieving overall patient wellness becomes very difficult. Despite this importance, patient care access is still not a reality for many patients across the country.

Business Challenge

With rising healthcare costs in the US, the client, a leading pharmaceutical company, wanted to improve patient engagement with prescription services while reducing costs and improving medication adherence. They approached Quantzig to leverage its expertise in offering patient engagement analysis solutions to address their core business challenges.

Problem Statement 1

The client needed innovative solutions to reduce cost and improve healthcare outcomes in the area of pharmacy dispensation.  

Problem Statement 2

Based on previous studies the client had identified that the inconvenience of going to a pharmacy and filling prescriptions lowered adherence rates (especially among chronic disease patients). So, they wanted to leverage patient engagement analysis solutions to improve effectiveness and efficacy of patient outreach.

Problem Statement 3

The client had invested substantially to encourage patients to subscribe to the mail order delivery service using outbound telemarketing and live calling from designated health care professionals, but the effort proved to be cost intensive with relatively low response rates.

Based on their requirements the client was searching for a strategic partner to analyze the patient data and effectively target patients to deliver its services efficiently and improve patient engagement in a cost-effective manner.

We help companies deploy dashboards for different patient profiles based on disease, type of drug, propensity scores, and likelihood scores, etc. at a segment and individual level. Request a FREE proposal to gain in-depth insights into our patient engagement analysis solutions.

Solution Offered and Value Delivered

To help the client tackle their core business challenges, Quantzig’s healthcare analytics experts adopted a comprehensive three-phase approach.

Phase 1

The initial phase of patient engagement analysis revolved around developing a mail conversion model to identify which patients, out of millions in the database, would be most likely to switch to mail orders based on their propensity.

Phase 2

In the second phase of the analysis, the experts focused on developing a propensity based profile and scored patients based on their likelihood of conversion from the patient claims data using 100+ prescription variables such as types of drug, frequency of dosage, recent order and 3rd party demographic data.

Phase 3

The third phase of the patient engagement analysis solutions revolved around developing a patient engagement strategy based on conversion likelihood scoring to reach out to patients who would be most likely to respond to the campaign.

The analytics experts then conducted a pilot to test the model results parallelly along with the existing rule-based calling campaign to compare the results of the analytical approach and measure its success. The solution offered helped the client to improve conversion rates for the selected patients by 35% as compared to the control group. Also, they were able to better predict the propensity of any patient to receive their medications by mail and identified scope for increase reach via additional online channels. Additionally, they were able to boost their operational efficiency by 3X.

We can help you visualize the success rates of different channels pre and post-implementation of the analytical model for easy comparison of your patient data. Request a FREE demo to know more.

Why Businesses Choose Quantzig’s Patient Engagement Analysis Solutions?

Quantzig offers innovative patient engagement analysis solutions, such as patient portals and patient messaging, that help patients to have greater access to their healthcare information. Also, our solutions help healthcare companies to encourage patients to engage with their physicians more frequently for better health. Furthermore, we help companies to build trust in their patient by helping them offer discharge summaries, lab results, prescription refills, and appointment scheduling.

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