Quantzig’s Digital Analytics Solution Helps a Renowned Retail Services Provider Optimize their Marketing Efforts to Stay Ahead of their Competitors

Mar 6, 2018

The client: Retail Services Provider

Area of engagement: Digital Analytics

In today’s fast-paced retail industry, the retail services sector offers a competitive environment that fosters business operations and spurs innovations that help in improving efficiency and reliability. To succeed in this market space, the retailers must consider implementing the right blend of market differentiation strategies, digital strength, and strategic operations. Retailers must also devise strategies to address issues such as complex supply chains, efficient inventory management, and competition with retailers while concurrently dealing with changing customer demands and growing customer expectations.

To gain a competitive edge in today’s hyper-competitive marketplace, it is essential to devise better methods to identify emerging market trends and maximize profits. Get in touch with our experts to find out how we can help.

Let’s take a look at a few factors that are expected to place new challenges on the retail services industry over the next few years:

Privacy: Customers expect all their interactions with retail service providers to be well protected. They expect trust and engagement with retailers.

Personalization: Customers are increasingly expecting retailers to understand their needs and preferences to offer solutions that would best suit them.

Pervasiveness: There is a higher preference for retailers who are engaging, relevant and useful across various channels.

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The Business Challenge

Trends in digital analytics hold the keys to new markets and ecosystems, and to gain a competitive edge its necessary to formulate new strategies based on next-gen analytics.

The client, a leading player in the retail services industry with several business units spread across the globe, was looking at planning, developing, and executing their online marketing campaigns in the best possible manner. The client wanted to leverage digital analytics solutions to gain better insights on their website’s performance. Additionally, the retail services provider wanted to optimize marketing campaigns to improve ROI and offer enhanced services.

The Solution and the Business Impact

The digital analytics solutions offered by experts at Quantzig helped the retail services provider gain actionable insights on the performance of their websites. Our solutions also assisted the client in improving their overall performance through better risk management capabilities. Moreover, the digital analytics solutions offered helped them in enhancing their supply chain operations and in improving customer satisfaction levels to achieve a high success rate in retailing. The solutions provided also helped the client generate leads and enhance business growth through improvement in overall efficiency.

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Digital Analytics Solution Insights

Digital analytic tools collect information from several sources including social platforms, websites, and customer relationship management systems. Reaping the benefits of digital analytics lies mainly in converting these data sets into statistics and quantifiable intelligence, which can help companies gain actionable insights into their customer base. Additionally, digital analytics solutions play a significant role in helping retail services clients understand the impact of marketing efficacy on conversion rates. Apart from these benefits, digital analytics also helps companies in identifying top-performing staff, retain customers, and implement better ways to advertise products and services to consumers. It helps in making more informed decisions while advertising services to different customer segments.

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