CASE STUDY

Retailer Improves Revenue Through Market Basket Analysis Solution

Sep 23, 2016

Business Challenge

Developing customer centric marketing strategy.

Our client, a leading retailer, wanted to improve the returns from its marketing efforts by incorporating customer behavior insights and creating a customer centric marketing strategy.

Situation: Need for improved customer focus as a result of high competition.

The client was facing a big challenge from the competition in its market which mandated a shift in business focus. The client wanted to adopt a more customer centric approach to its marketing practices, and was looking to understand customer behavior, to drive strategic decision making and create customer-focused marketing strategy.

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Solution

Market basket analysis to create product bundles and pricing.

We consolidated the vast amounts of customer demographic, transaction and interaction data on a single platform. We conducted support, confidence and lift analysis on each purchase and transaction, and created a customer value model. This was followed by predictive analytics and affinity analysis to create most profitable product bundles and price strategies for the customers which increased their purchase propensity.

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Impact

Improved customer retention and revenue.

The client was able to understand customer purchase patterns and predict future behavior. Our solution also helped them improve customer acquisition, customer retention, and achieving growth. This helped the client in eventually improving the revenue.

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