Retailer Optimizes Marketing Investments Through Improved Campaign Planning

Sep 23, 2016

Business Challenge

Implementing better campaign planning for increased marketing ROI.

The client wanted to optimize its marketing efforts by implementing the right marketing mix model that could provide maximum return on investment.

Situation: Marketing spend not providing expected returns.

The client was following a traditional marketing communication strategy and was uncertain of the effectiveness and return on investment achieved through the traditional campaigns.

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Marketing mix modeling to achieve improved returns.

We made use of client’s internal data to develop an understanding of the current spend levels and returns achieve through them. Based on this, we recommended on the best possible marketing investments as an alternative to the current spend. We helped the client in streamlining its campaign planning in alignment to the organization goals.

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Improved effectiveness of the campaign spend.

We helped clients in effectively reducing the spending on campaigns and improving the impact of the campaigns through targeted efforts. The client was able to achieve improved profitability and customer loyalty over a period of time.

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