Consumer Electronics

Marketing to the Modern Spenders and Digital Lifestyles

Marketing innovation to meet the needs of ever-changing spending demographic, technology growth, and channel revolution is the immediate goal for consumer electronics marketers.

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Right Content for the Right User at the Right Time

For consumer electronics brands, product is its biggest marketing channel. However, with cheaper access innovative business models, products are hardly able to differentiate among themselves. The goal of marketers has been refined to establish unique value proposition without biting into the margins. Market share growth is only possible with creation of long-lasting brand value and our integrated marketing decision management solutions helps you achieve the same.

Enhance brand value

Why Choose Quantzig

  • Unified Marketing Decision Management Framework

    MDM combines the features of top-down and bottom-up approaches for attribution, that helps you derive strategic actions like budget reallocations, hold-out tests, and operational actions like publishers and key words to buy in an unified environment.

  • Optimizing Performance and Precision Marketing

    Understand the nitty gritty of consumer decisioning process and optimize your performance marketing implementation to hike the ROI by 2x. Use our continuously trained marketing optimization models, that can boost conversion ratios and campaign reach

  • Generative AI-Based Operational Action Mix

    Optimize marketing actions with gen AI as a marketing co-pilot. Choose from hundreds of high ROI action mix recommendations on spend mix, holdout tests, campaign content, customer cohorts, etc., and devise an operational strategy each month.

  • Programmatic Advertising Optimization

    Optimize programmatic buying based on association of publisher - content- consumer - time mood to maximize engagement and minimize conversion cycle. With our pretrained frameworks for programmatic optimization, maximize ad engagement in 3 months.

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Related Capabilities

  • Business Process Automation

    Reduce the manpower required for manual processes in your business processes by 80% through our automation solutions. We create apps that automate your business processes

  • Data Visualization & Reporting

    Simplify your digital transformation through our intuitive, 3 click visualizations and reporting solutions

  • AI & Advanced Analytics

    With our AI toolkits, unlock your real-time intelligence & operationalize AI-driven decision support solutions at scale that are customized to your complex business requirements

  • Data Engineering

    With simplification at the heart of our principles, simplify your data stack through state-of-art, best-in-industry data engineering frameworks

  • Business Analytics Services

    Identify actionable insights, solve complex business problems and enhance performance across the business value chain with our business analytics solutions

  • Data Strategy Consulting

    Define your analytics roadmap and identify process, solution, and efficiency gaps. Discover plug-and-play business acceleration modules and scale analytics implementation for sustainable growth