CASE STUDY

Customer Analytics for a Leading Beverage Industry Helps Assess their Market Positioning

Oct 30, 2017

Today, customers are more empowered and have access to information from a wide variety of sources. In the beverage industry, customers are the kings, and without them, the growth of the organization remains stagnant. This, in turn, makes it imperative to understand customers in terms of their buying habits and preferences. To retain potential customers, leading businesses in the beverages industry are advocating the need for customer analytics solutions. In addition, customer analytics helps organizations predict the future buying behavior of the customers and gain relevant insights to improve customer loyalty. With the help of customer analytics, leading businesses can acquire and retain potential customers, identify the most profitable customers, and build a strong relationship with them.

To gauge customers’ preferences and behavior, businesses in the beverage industry are approaching companies like Quantzig. With years of expertise in offering analytical services, Quantzig’s customer analytics solution helps businesses predict and analyze customer behavior and stay ahead of the competition. Moreover, through engagement, businesses can predict customer attrition levels and offer customized products and services to customers. Leading businesses in the beverage industry can also leverage customer analytics to allocate resources and improve their returns on investment.

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The Business Challenge

A renowned firm in the beverage industry with a considerable number of manufacturing units spread across the globe was facing predicaments assessing their market position. The client wanted to understand the likes and preferences of the customers and offer customized products to improve customer satisfaction levels. Also, the client wanted to understand customer attrition levels and devise effective strategies to retain the customers. The beverage industry client further wanted to leverage social media channels to target potential customers and improve their relationship with the brand. Moreover, through this engagement, the client wanted to seek ways to target customers through the right channel, with the right message, and at the right time.

Customer Analytics Solution Benefits

With the help of the customer analytics solution offered by Quantzig, the beverage industry client was able to understand the buying choices and make positive interactions with the brand. Also, through the customer analytics solution, the client was able to channelize opportunities to track potential customers and improve their business performance. Furthermore, the engagement also assisted the client to gain a holistic view of the customers in terms of the likeliness of their churn and take effective actions to retain them.

Customer Analytics Predictive Insights for the Beverage Industry:

  • Measure customer sentiment and offer customized services to the customers
  • Leverage the use of personalized offers to improve the customer lifetime value
  • Identify opportunities to monetize data and enhance the decision-making process
  • Provide product reliability, low cost and service consistency and improve organizations value proposition
  • Gain real-time monitoring into the customers’ feedback and act in accordance to curtail issues

Want to know more about customer analytics solution for the food and beverage industry? Request more information.

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