Customer Lifetime Value Analysis Helps a Leading Retail Industry Client Improve Customer Loyalty

Customer Lifetime Value Analysis Helps a Leading Retail Industry Client Improve Customer Loyalty

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LONDON: Quantzig, a global analytics services provider, has recently completed their latest customer lifetime value solution for a retail industry client. Leading retail industry companies are focusing on understanding the art and science of catering to the customers in order to sustain in the extremely competitive market. The changing trends in the retail industry have impacted the growth of this sector. Furthermore, the exponential growth of technologies has brought about several transformative possibilities, both in the store and beyond.

“Since retaining and organically growing customers is a far more cost-effective task than acquiring new customers, leading organizations have started realizing the importance of calculating customer lifetime value. This technique is highly helpful in formulating optimal strategies for customer engagement, which, in turn, aids retailers in delivering tailored services to profitable customers and retain them for more extended periods.” says an industry expert from Quantzig.

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The customer lifetime value analysis helped the retail industry client gain actionable insights that helped them in identifying and analyzing customer behavior over a period of time. The solution also helped the retail industry client in predicting churn and enabled the design of new programs to reduce customer attrition levels.

Additional Benefits of Customer Lifetime Value Analysis

  • Gain a detailed understanding of what drives high customer lifetime value
  • Develop personalized strategies to improve customer loyalty and brand recognition
  • To know more, request a free proposal

To know more about how our customer lifetime value analysis helped the retail industry client

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