Specialty Retail Client Analyzes Customers Probability of Churn with the help of Customer Lifetime Value Engagement
LONDON: Quantzig, a global analytics services provider, has recently completed their latest customer lifetime value analysis for a specialty retail client. The specialty retail industry is highly fragmented. To delight their customers and strengthen loyalty, prominent organizations are focusing on innovative ways to offer innovations, and convenience in their products.
“The specialty retail market is expected to experience exponential growth due to the macroeconomic factors such as rising disposable income, GDP, and consumer spending. The customer lifetime value is a forecast of the entire value a business derives from the relationship with a customer.” says an industry expert from Quantzig.
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The customer lifetime value analysis helped the specialty retail client to maintain the account statistics in terms of the customers spend per visit and the total number of visits gained from a particular customer. Additionally, the engagement also helped the client determine the average revenue per customer and the projected revenue that customers will generate during their lifetime.
Additional Benefits Customer Lifetime Value Analysis
- Ascertain the total number of visits by the customers by week and year.
- Measure the customer’s worth over a specific
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