LONDON: Quantzig, a global analytics services provider, has recently completed its latest customer segmentation solution for a pharmaceutics products client. As access to healthcare is increasing, prominent businesses are planning to manage healthcare funding and take effective measures to reduce the price gaps between local and international brands. Additionally, factors such as the rise of ageing population, urbanization, changing lifestyles, and increasing incidences of chronic diseases are expected to drive the growth of the pharmaceutical products space.
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“Customer segmentation helps pharmaceutical products suppliers to divide their customer base into sub-segments to tailor their marketing efforts adequately. Furthermore, customer segmentation also helps businesses gain a deeper understanding of their customers’ preferences and needs to maximize cross-selling opportunities,” says an industry expert from Quantzig.
The customer segmentation solution helped the pharmaceutical products client to identify methods to improve product and service opportunities and establish better relationships with their customers. Also, the pharmaceutical products supplier was able to predict the most profitable customer segments and allocate their capital resources efficiently.
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Additional Benefits of Customer Segmentation Solution
- Differentiate customers based on their economic value
- Identify the most lucrative opportunities and consequently increase revenues on investment.