Fashion Retailer Effectively Analyzed their Website Performance Using Digital Analytics
LONDON: Quantzig, a global analytics services provider, has recently completed their latest digital analytics for a fashion retail client. The fashion retail industry, at large, is shifting toward digitization to stay abreast of all the new developments. In the current market landscape, the exponential progress in technology is compelling businesses to use digital analytics to improve their business models. Also, with the brick-and-mortar store’s traffic going downhill, companies in the fashion retail sector are looking for more efficient ways to reduce store operating costs, innovative in-store experiences, and re-evaluate store networks.
“Digital analytics solutions include the collection, measurement, and analysis of digital data in terms of the user behavior on the websites and mobile applications. With the help of the digital analytics engagement, the fashion retailer was able to monitor the visitor activity over time to further inform and develop a targeted marketing plan.” says an industry expert from Quantzig.
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The digital analytics solution helped the fashion retail client understand the customer behavior, anticipate customer movements, and interpret messages in driving customers to conversion. The solution also helped the client calculate the return on investment for each marketing channel. The client was also able to manage their digital marketing efforts with flexible dashboards and benchmarks.
Additional Benefits of the Digital Analytics Solution
- Track and analyze visitor behavior over time and across multiple channels
- Offer personalized marketing action to target specific customer requirements.
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To know more about how our digital analytics solution helped the fashion retail client